logo

NEWS FROM SUNNY LONDON

THE THORTFUL TIMES

thortful Promotional Assets for Social Media

We’re letting the cat out of the bag early on our upcoming promotion which will be running from Monday 22nd until Friday 26th of August. During the final week in August, we’re going to offer a promotion of 20% off all of our greeting cards!

Don’t fret, your usual 50p royalty per sale will still apply (as is the same with all thortful promotions) because we’re taking the 20% off our end!

We want all of you to get the absolute most out of what we’ve forecasted to be a winning offer for our customers, so we’re going to open up the sale a few days early exclusively to you, your friends, family and fans on social media. We’ve even created some snazzy social media assets for you to use on your social media accounts to help spread the word, so make sure to use them to promote your cards!

A few pointers from the thortful marketing team:

1. Your audience, your profile!

Don’t forget to include a link directly to your thortful profile. (Note: if you haven’t customised your thortful URL yet then make sure you do! Just go to “edit profile” and click the link sitting under your profile name and location.)

2. Code, code, code!

Re-quote the promo code “AUGUST20” in the copy of your post. The offer is for 20% off every card, site-wide! The code has to be entered at checkout and applies only to the card price (P&P will still apply as normal!).

august20-code

discount-code

3. End date

Keep the expiry date of Friday 26th of August in mind in case you get asked. Orders placed before 2pm on this date will be dispatched on the same day and delivered via 1st Class (expected delivery of Saturday 27th).

Important: As this weekend is a Bank Holiday, any order placed after 2pm on Friday will have an estimated delivery date of Wednesday 31st of August.

4. Add and tag us!

Don’t forget to add thortful on your social channels and of course, tag us in your posts!
Facebook: thortful
Twitter: @thortful
Instagram: @thortful

5. Be mindful of correct sizes.

Take note that landscape assets are suitable for Twitter and Facebook, whilst the square assets can be used on Instagram and Facebook.

Design: Dark Blue Flowers

Design: Light Blue Flowers

Design: Watercolour Splatter

 

TO DOWNLOAD: Just click on the image you want, and when it opens, right-click and select ‘Save image as’ to save to your computer. 

How We Protect Our Creators’ Work

Copyright image for blog

Copyright and copyright theft is something that thortful takes very seriously! We know how hard you work to come up with those fabulous designs, so we want to help you make sure they’re in safe hands and aren’t liable to being downloaded, copied or ripped off 🙂 Here we run you through all the ways in which we strive to protect your work!

All of the images you upload are stored in their original format in a secure location. (It’s top secret – we cant even mention it here!) We then create five – yes, five! – different versions of the original design at a lower resolution and higher compression level, to be displayed in our mobile apps and on our website. Of course, the resolution used will depend on the device & screen resolution: the image used for an iPhone 4 is a much lower resolution than the image needed for an iPhone 6, but the main thing is that these images are not of a high enough quality to be printed at card-size.

The only time the original high-res image which you upload is used, is over the secure connection to our printers, when a card is ordered.

We have also made sure to disable the ability to right click on an image and save it, to prevent those sneaky people with ulterior motives from copying creators’ designs!

Our technical team are currently working to further reduce the quality of the image that we display on our website and apps too: our aim is to ensure the customer buying the card is satisfied with the quality of the image used (so that they’re still keen to buy your card!), but still restrict the ability of someone to copy a high quality image. The good news is that as it currently stands any image would be pixelated if printed directly off the website 🙂

Here at thortful we like to go the extra mile too, so we are also looking to implement a service called Tineye, which is a piece of software that checks all cards uploaded to our platform and informs us if these cards are displayed anywhere else on the internet. This service carries out a search on the web to see if any of our cards are being marketed and sold anywhere else, and therefore ensures that we do not sell work that belongs to someone other than the creator who uploaded it.

Hopefully you’re satisfied with the measures we’ve taken to ensure your designs are protected, but we’re always open to suggestions on how we can improve. Send us your feedback to team@thortful.com and we’ll do our best to make thortful a safe and secure space for you and your work!

Hot Off the Press: thortful in Woman’s Weekly

Woman's Weekly - 3rd August 2016

‘Until now, the only way to customise a greetings card online was to upload a photo or change the words on the template. But new company thortful.com has taken the personalisation to another level, by allowing people to upload a handwritten note. Simply download the app from the App Store and follow the instructions. And unlike its competitors, thortful gives 50p from the sale of every card back to the designer who created it, which means it’s fast becoming the preferred platform for innovative, new talent. So, next time a text message won’t cut it, keep thortful.com in mind as an easy way to get a heartfelt message to a loved one.’

 

Woman’s Weekly Magazine

Circulation: 293,718

Featured on: 3rd August 2016

Hot Off the Press: thortful featured by the Mirror

The Mirror (Online)

1st April 2016

101,686,144

Screen Shot 2016-08-04 at 11.25.40 copy

‘Some April Fools’ jokes are so believable, they backfire slightly on themselves.

That could be said for this joke, which was so well done that people actually thought these pro-Trump greeting cards were on sale.

They were the brainchild of UK company thortful who enlisted the help of top Wisconsin-based graphic designer Todd Rumplan to produce them.

The genius cards included a mock-up of Trump peering over the Mexican border fence, an odd mash-up of Trump’s face mixed with an American eagle and some of his most famous ‘inspiring’ quotes.

They were so convincing, the company said they spent most of the day letting down customers wanting to snap them up.

Not even Todd Rumplan is real- his name is an anagram of the Presidential hopefuls.

A thortful insider said: “They spent much of the day replying to emails from customers who had not realised it was an April Fool!” ‘

The Mirror (Online)

Featured on: 1st April 2016

Readership: 101,686,144

Hot Off the Press: thortful in Staffordshire Living

Screen Shot 2016-08-04 at 10.37.18 copy

‘Edina Monsoon and Patsy Stone (Jennifer Saunders and Joanna Lumley) – our favourite fashionistas – are heading straight to the big screen! Friday 1st July saw the release of Absolutely Fabulous the Movie and to celebrate this marvellous event, thortful has created a range of limited edition Ab Fab cards emblazoned with some well-known words of wisdom and quotes from our favourite anti-role models. The drunken and often terribly relateable quotes will leave you smiling with recognition as we come to celebrate two of British television’s most fabulous women. If you, like us, can’t get enough of Patsy and Eddy’s sweetie-darling antics then head over to www.thortful.com to purchase your very own limited edition Ab Fab card (RRP £2.99 + p&p).

Staffordshire Living Magazine (Online)

Featured on: 5th July 2016

Readership: 100,000

 

 

Hot Off the Press: thortful in the Metro

Metro pic

‘Forget a box of Milk Tray or roses from the petrol station, last-minute gifts can be awesome and thoughtful… or should that be thortful? Select from loads of great hand-written, personalised and bespoke greetings cards crafted by top-notch designers and posted the same day.’

Featured in the:

Metro on 22nd July 2016 (Circulation: 764,716)

Metro Scotland on 22nd July 2016 (Circulation: 122,647)

Metro East Midlands on 26th July 2016, (Circulation: 40,192)

Metro North East on 26th July 2016 (Circulation: 55,333)

Metro North West on 26th July 2016 (Circulation: 105,293)

Metro Liverpool on 26th July 2016 (Circulation: 33,904)