Our thortful collections are a handy tool for customers to create lists of cards and share them with their friends. However, not only are they a fun feature for customers, but they can be useful for you as a creator too! Read on for some top tips on using collections to market your cards…
First things first, here’s how you create a collection and add cards to it:
Log in and go to the handy ‘Collections’ link at the top of the page.
Here you’ll see any collections you already have, including your Favourites.
Note: your Favourites will always be a private list, only available for you to see. You’ll need to create some new collections to share with customers!
Find a card you want to add to a collection: for this example, we’re using ‘Birthday Cards’. Click the small plus icon below the card, and then click ‘Create new collection’.
Name your collection – something clear, catchy and appealing – and add a short description of its purpose or theme.
Make sure you make your collection public, so that people can find it! Once you’re done, click ‘Create collection’ and get adding more cards!
Now that you’ve got the basics, have a think about different collections you could create to market your cards: how can you group them together? We suggest that you create collections based around:
- Occasions (e.g. Birthday, Christmas, Mother’s Day)
- Specific recipients (e.g. Girlfriend, Husband, Dad)
- Themes (e.g. Humour, Dogs, Cats)
The most important thing is to make your collections relevant to both your customers and the style of your cards.
Finally, once you’re happy with your collections don’t forget to start sharing!
Notebook (Sunday Mirror)
Featured on: 21st August 2016
S Magazine (Sunday Express)
Featured on: 21st August 2016
We’re letting the cat out of the bag early on our upcoming promotion which will be running from Monday 22nd until Friday 26th of August. During the final week in August, we’re going to offer a promotion of 20% off all of our greeting cards!
Don’t fret, your usual 50p royalty per sale will still apply (as is the same with all thortful promotions) because we’re taking the 20% off our end!
We want all of you to get the absolute most out of what we’ve forecasted to be a winning offer for our customers, so we’re going to open up the sale a few days early exclusively to you, your friends, family and fans on social media. We’ve even created some snazzy social media assets for you to use on your social media accounts to help spread the word, so make sure to use them to promote your cards!
A few pointers from the thortful marketing team:
1. Your audience, your profile!
Don’t forget to include a link directly to your thortful profile. (Note: if you haven’t customised your thortful URL yet then make sure you do! Just go to “edit profile” and click the link sitting under your profile name and location.)
2. Code, code, code!
Re-quote the promo code “AUGUST20” in the copy of your post. The offer is for 20% off every card, site-wide! The code has to be entered at checkout and applies only to the card price (P&P will still apply as normal!).
3. End date
Keep the expiry date of Friday 26th of August in mind in case you get asked. Orders placed before 2pm on this date will be dispatched on the same day and delivered via 1st Class (expected delivery of Saturday 27th).
Important: As this weekend is a Bank Holiday, any order placed after 2pm on Friday will have an estimated delivery date of Wednesday 31st of August.
4. Add and tag us!
5. Be mindful of correct sizes.
Take note that landscape assets are suitable for Twitter and Facebook, whilst the square assets can be used on Instagram and Facebook.
Design: Dark Blue Flowers
Design: Light Blue Flowers
Design: Watercolour Splatter
TO DOWNLOAD: Just click on the image you want, and when it opens, right-click and select ‘Save image as’ to save to your computer.
Copyright and copyright theft is something that thortful takes very seriously! We know how hard you work to come up with those fabulous designs, so we want to help you make sure they’re in safe hands and aren’t liable to being downloaded, copied or ripped off 🙂 Here we run you through all the ways in which we strive to protect your work!
All of the images you upload are stored in their original format in a secure location. (It’s top secret – we cant even mention it here!) We then create five – yes, five! – different versions of the original design at a lower resolution and higher compression level, to be displayed in our mobile apps and on our website. Of course, the resolution used will depend on the device & screen resolution: the image used for an iPhone 4 is a much lower resolution than the image needed for an iPhone 6, but the main thing is that these images are not of a high enough quality to be printed at card-size.
The only time the original high-res image which you upload is used, is over the secure connection to our printers, when a card is ordered.
We have also made sure to disable the ability to right click on an image and save it, to prevent those sneaky people with ulterior motives from copying creators’ designs!
Our technical team are currently working to further reduce the quality of the image that we display on our website and apps too: our aim is to ensure the customer buying the card is satisfied with the quality of the image used (so that they’re still keen to buy your card!), but still restrict the ability of someone to copy a high quality image. The good news is that as it currently stands any image would be pixelated if printed directly off the website 🙂
Here at thortful we like to go the extra mile too, so we are also looking to implement a service called Tineye, which is a piece of software that checks all cards uploaded to our platform and informs us if these cards are displayed anywhere else on the internet. This service carries out a search on the web to see if any of our cards are being marketed and sold anywhere else, and therefore ensures that we do not sell work that belongs to someone other than the creator who uploaded it.
Hopefully you’re satisfied with the measures we’ve taken to ensure your designs are protected, but we’re always open to suggestions on how we can improve. Send us your feedback to firstname.lastname@example.org and we’ll do our best to make thortful a safe and secure space for you and your work!
‘Until now, the only way to customise a greetings card online was to upload a photo or change the words on the template. But new company thortful.com has taken the personalisation to another level, by allowing people to upload a handwritten note. Simply download the app from the App Store and follow the instructions. And unlike its competitors, thortful gives 50p from the sale of every card back to the designer who created it, which means it’s fast becoming the preferred platform for innovative, new talent. So, next time a text message won’t cut it, keep thortful.com in mind as an easy way to get a heartfelt message to a loved one.’
Woman’s Weekly Magazine
Featured on: 3rd August 2016