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NEWS FROM SUNNY LONDON

THE THORTFUL TIMES

Your December Creator Calendar!

Get a heads up on what we’ve got planned for December, and tailor your own marketing around it with our handy Creator Calendar! Make sure to use our handy tips for getting your cards out there and increasing sales too 🙂

thortful Creator Calendar December 16

thortful Creator Calendar December 2016

(Just click the link to download.)

Introducing Keepsake Cards

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We’ve had some fantastic, funny (and a tad cheeky!) cards added to our catalogue lately, and this sparked an idea from our CEO Andy… Why send a card to a friend for them to throw away after a matter of days? With so many brilliant designs, wouldn’t it be great if you could give them something to carry around with them, spreading the word about thortful and building your brand awareness wherever they go?

thortful are launching a new add-on to cards, to make them last that little bit longer and mean that little bit more: Keepsake Cards will give customers the option to make their card into a handy notebook for the recipient to keep!

The Keepsake Cards will contain around 50 sheets of premium 120gsm paper, which can be lined or plain, and will feature any message which the sender chooses to add on the inside cover. The same high-quality card stock will be used for the printed design and the same information will be featured on the back, highlighting your brand name and bio (just like on your cards!).

Keepsake Cards Victoria Black Hate Least no text smallWhat’s the idea behind Keepsake Cards?

We think that it’s a real shame that beautifully designed, carefully printed cards are left to sit on a mantelpiece for just a week or so before they’re usually thrown away. We believe that your designs are so great that they are worth keeping – and we think our customers will agree!

Why is this great for you?

This is a unique product which isn’t available anywhere else! We think this will be a great way to give thortful another unique selling point and give buyers all the more reason to choose thortful over other brands out there! More customers for us means more people admiring and buying your designs, and of course this means more of those industry-leading royalties for you 🙂 And what’s more, when customers choose your Keepsake Card they’ll be giving you valuable brand exposure wherever they take it!

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Things to note:

  • We will be launching Keepsake Cards in time for Valentine’s 2017, so expect to see your cards being bought as a Keepsake version early next year.
  • We are still working on the envelopes for these special cards, but we are hoping to offer thortful grey ones which are slightly larger and sturdier.
  • Whilst we will only offer the Keepsake option for both portrait and landscape oriented cards, we will only be offering lined paper for portrait designs, as we can currently only support it in this format.
  • You won’t need to change your design templates, as we will simply copy the ~5mm along the left-hand side of the image file, and print this along the spine (see our mock-up below!).
  • This means that your current designs will be printed exactly the same as your cards on the front and the back, but with beautiful notebook paper inside!

Keepsake Card Mockup 1

Keepsake Card Mockup 2

See your design as a Keepsake Card!

As one of our valued creators, we’re going to be giving you the opportunity to purchase one of your designs as a Keepsake Card for a discounted price ahead of our launch (and you’ll still get your 50p royalty on this purchase – think of it as an EXTRA discount!).. We’ll let you know when the systems are in place to produce Keepsake Cards, and give you the full details on how to get your hands on one early next year.

Got Questions?

If you can’t find the answer here then drop us an email on team@thortful.com.


The Small print:

Have a licensing agreement which will interfere with offering your design as a Keepsake Card? Not to worry: you can choose to opt any design out of the Keepsake Card option – just drop us an email. We’ll also be building in a button below each card on your profile, so soon you’ll be able to control this yourself.

FREE Christmas social posts!

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It’s that time of year again when time is short and your to-do list is as long as your arm! Yes, we’ve all been there, and that’s why here at thortful we want to give you a helping hand to make it as simple as possible to promote your cards!

These stylish flat lay assets are the perfect thing to pop your cards into to make them look as trendy and festive as possible when you’re strapped for time. Read on for the low-down on how to make them work for you:

    1. Choose the image you want to add your cards to.
    2. Open the file in the editing programme of your choice.
    3. Drop in your design image and place it as a layer below the main image, then adjust to position correctly.
    4. Check your card looks great and then save the final asset, ready to share!

But what to write to introduce your cards? We’ve come up with some handy copy-and-paste captions to give you some inspo!

Find my cards on thortful this Christmas! If you’re on the Nice List then you can even get 10 cards for ÂŁ20…

If you’re looking for that perfect card for a friend, family member or your other half, then check out my cards exclusively on thortful! You can even get 10 for £20!

’Tis the season for giving, and our friends at thortful are feeling extra generous and offering you 10 cards for £20! Get my designs at [insert profile link].

Remember to post it at an optimum time (when your audience are online!) and use lots of hashtags where applicable.

IMAGES:

Right-click to save

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Milestone Greetings For Extra Special Birthday’s

September: a birthday-filled month where the only thing harder than organising your social calendar is thinking of what to write in those greeting cards! We know all-too-well the knee-shaking feeling of trying not to stuff up the message inside that perfect card you found (our handwriting feature on the thortful app takes care of that FYI), so we thought we would put together some handy suggestions of what you can actually write inside those special milestone birthday cards.

1ST BIRTHDAY

Writing a card for a 1st birthday can put you under the spotlight, as it’s entirely possible all of the cards will be kept as a keepsake! For now though, it’s the parents you’re trying to impress (the one-year-old will be thrilled by just the envelope, let’s be honest!).

To the beautiful birthday baby: who knew that one tiny little ball of sweetness (YOU) could light up the lives of so many of us! We are all looking forward to another year of joy as we watch you grow.

I hope you have a ONE-derful birthday! Enjoy it like the special boy/girl that you are.

Happy 1st Birthday! I know that no matter what gift I got you, you’d still be more interested in the wrapping paper than the actual present so.. go crazy!

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10TH BIRTHDAY

Turning ten is a huge milestone for kids – hello double-digits! It’s the year they want to be seen as a ten-ager (that’s just short of a teenager in case you didn’t know!), and not a little kid anymore.

What a milestone, you’ve just finished your very first decade! May your 10th birthday be as special as you are.

We wish that the years to come will mean more success and happiness for you. Enjoy the last part of your childhood, Mr/Miss 10-year-old!

Don’t be in such a hurry to grow up because in dog years, you’re already a senior citizen today! Happy 1-0!

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18TH  BIRTHDAY

The big 18, where the world officially classifies you as an adult and everything (ok, most things) are finally legal.

Happy birthday to a wonderful 18-year-old. This is truly a fun time to celebrate life, so enjoy!

Happy Independence Day! Growing up might seem scary until you realise that none of us really know what we’re doing…

Happy first day of legal drinking! Remember, just because it’s legal now doesn’t mean it’s a good idea!

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21ST BIRTHDAY

The age when the real growing up happens. Job hunting, household bills, real responsibilities.. what a milestone.

No matter how old you get, remember this one piece of advice: Have fun! There’s no age in experiencing the joys of life, so make the most of it while you’re young. Happy 21st!

I hope that turning 21 is tons of fun. May you feel inspired and empowered to do great things this year. Happy 21st Birthday!

I remember my 21st… wait, no I don’t. You’ll soon find out why… Enjoy your special day!

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30TH BIRTHDAY

Exiting your 20’s can be an unnerving time for many, but age is a case of mind over matter. If you don’t mind, it don’t matter!

Wishing you a very warm welcome to your third decade. Happy 30th birthday!

On your 30th Birthday, look back and think about what a long way you have come. We are all so proud of the person you have turned out to be. Happy 30th!

May you be blessed with more style, charm, panache, confidence and personality on your 30th Birthday. After all, 30 is the new 20 these days! Happy 30th Birthday.

The only time you really live fully is from thirty to sixty. The young are slaves to dreams; the old servants of regrets. Only the middle-aged have all their five senses in the keeping of their wits. (Theodore Roosevelt).

You’re not really 30, you’re 18 with 12 years of experience and you’ve never looked better!

Congratulations, from now on you are officially old! But don’t worry – you’re only one third of the way to your 90’s so that’s a bonus! 

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50TH BIRTHDAY

A great milestone to celebrate a great achievement of turning a half-century old.. or young! 

May every unfulfilled dream of yours during the past half century come true. A very happy birthday to you!

I feel blessed to have known you for some of your 50 years. Congratulations on today’s milestone!

Here’s a toast to 50 beautiful years of your life, in which you have spread so much joy and happiness to others. May you live to be a hundred. Happy 50th Birthday!

Unfortunately ageing is the only scientifically known way to live longer. Here’s to 50 more years!

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We hope we’ve sparked some heartfelt ideas to get you started on your card-writing quest, but if you’re still stuck then just stay original, stay warm, and stay witty. Remember, birthdays come around once a year but milestone’s come around just a few times in a lifetime!

Collections: How to Use Them to Market Your Cards!

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Our thortful collections are a handy tool for customers to create lists of cards and share them with their friends. However, not only are they a fun feature for customers, but they can be useful for you as a creator too! Read on for some top tips on using collections to market your cards…

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First things first, here’s how you create a collection and add cards to it:

Log in and go to the handy ‘Collections’ link at the top of the page.

Find the Collections page

Here you’ll see any collections you already have, including your Favourites.

Note: your Favourites will always be a private list, only available for you to see. You’ll need to create some new collections to share with customers! 

Find a card you want to add to a collection: for this example, we’re using ‘Birthday Cards’. Click the small plus icon below the card, and then click ‘Create new collection’.

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Name your collection – something clear, catchy and appealing – and add a short description of its purpose or theme.

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Make sure you make your collection public, so that people can find it! Once you’re done, click ‘Create collection’ and get adding more cards!

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Now that you’ve got the basics, have a think about different collections you could create to market your cards: how can you group them together? We suggest that you create collections based around:

  • Occasions (e.g. Birthday, Christmas, Mother’s Day)
  • Specific recipients (e.g. Girlfriend, Husband, Dad)
  • Themes (e.g. Humour, Dogs, Cats)

The most important thing is to make your collections relevant to both your customers and the style of your cards.

Finally, once you’re happy with your collections don’t forget to start sharing!