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THE THORTFUL BLOG

Father’s Day Sharing Images 2018

Hero blog

 

Now is the perfect time to boost your sales by sharing your thortful cards – from social media to your customer newsletter.

Just use the design programme of your choice to slot your card designs into the blank spaces. Add a caption, then link to your profile or the card itself, and share away!

Right-click or Ctrl + click and save:

thortful Father's Day Card Sharing Image 1

thortful Father's Day Card Sharing Image 2

thortful Father's Day Card Sharing Image 3

thortful Father's Day Card Sharing Image 4

thortful Father's Day Card Sharing Image 5

thortful Father's Day Card Sharing Image 6

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Happy sharing!

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New Themes for Father’s Day 2018

F Day themes blog

Here at thortful HQ we’ve been brainstorming some particularly Dad-related topics to inspire your Father’s Day designs! From classic ‘Dad’ TV shows, to current trends to adapt for the occasion, read our hotlist to get inspired:

 

Sports and Hobbies:

Football – think specific teams rather than football in general: Dads can be very loyal to their particular team and often pass this onto their kids!

Other Sports: rugby, cricket and golf.

Fishing (this is supposedly the most popular hobby in the UK!).

Hobbies you participated in with Dad when growing up: Airfix, Scalextric, Trains, Lego.

Pets:

From the dog

From the cat

Cat/dog themed

TV and Film:

Think about characters and quotes or catchphrases which might tie in well!

Blackadder

Fawlty Towers

Only Fools and Horses

Dad’s Army

Alan Partridge (I’m Alan Partridge)

Top Gear

Bottom

Victor Meldrew (One Foot in the Grave)

James Bond

Peter Kay

Current trending topics:

Politics (or political figures) – think Trump, Corbyn etc.

Peaky Blinders

Game of Thrones

Memes

We want our Father’s Day 2018 collection to stand out from the crowd, and for you guys to make lots of sales on your designs, so we hope these ideas help you to feel inspired!

Remember to search the site before designing and uploading, in order to make sure your design is offering something unique and is unlike anything we already have on thortful.

Get your Father’s Day designs uploaded to the site by Monday 7th May to ensure they get considered for this year’s collection!

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Industry Design Trends for 2018

Trends blog asset

We’re always on the lookout for what is trending in the design world and across the card industry. There are lots of crossovers from homewares and stationery trends, and when it comes to cards sometimes it’s more of a subtle feel or accent rather than a specific use of a design trend.

We’ve rounded up the trends which are taking hold this year so you can use this for inspo in your new designs. Bear in mind that the best way to use trends is to make them your own, so this will only help with elements of your designs, and tapping into a trend alone won’t make a bestseller!

Remember also that it’s best to focus on trends which fit into your brand aesthetic – don’t experiment with a trend which doesn’t suit your style just for the sake of it, especially if your designs already sell well.

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Cosmological

Space-age, astronomical touches, from moon-like textures to starry skies. Get starry eyed!

See the Pinterest board here.

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Botanical brilliance

Botanical prints, with a luxe edge.

See the Pinterest board here.

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Travel opulence

Another luxe trend, evoking exotic travels. Decorative touches, and deep greens and reds with flashes of exotic brights.

See the Pinterest board here.

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Colour pops

Mixing colours which accent each other, from pastels to saturated hues. Get that ‘pop’ and catch people’s attention.

See the Pinterest board here.

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Monochrome

Black and white doesn’t have to be boring: patterns and accents are where it’s at. Mix with metallics or touches of grey to give a modern feel.

See the Pinterest board here.

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Pantone Purple

Pantone’s colour of the year is Ultra Violet. Find out how to incorporate it into your designs with their handy selection of colour palettes based around this year’s of-the-moment colour.

See the Pinterest board here.

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Clashing patterns

Often with a folky feel, contrasting patterns are set alongside each other to give a bold feel. Textile finishes and techniques play into this trend too, from Shibori to florals.

See the Pinterest board here.

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Wanderlust

Think globes and maps, with a retro feel. Positive, sun-seeking, holiday-esque vibes also play into this trend to give it a more modern feel.

See the Pinterest board here.

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Geometrics

Still on trend for 2018, geometric patterns and shapes are an easy trend to play into, and work particularly well with the colour pop trend.

See the Pinterest board here.

Want more? Check out this video from Top Drawer which focusses on trends in the world of paper goods, and how (and when) to incorporate them into your work.

 

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Mother’s Day Sharing Images 2018

We’ve got some more images to help you promote your thortful cards!

Just use the design programme of your choice to slot your card designs into the blank spaces. Add a caption, then link to your profile or the card itself, and share away!

Right-click or Ctrl + click and save:

Mother's Day Sharing Image 1

Mother's Day Sharing Image 2

Mother's Day Sharing Image 3

Happy Sharing!

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Valentine’s Sharing Images 2018

Hero blog

It’s that time again! Get sharing your thortful cards with your followers in order to drive those Valentine’s purchases. Simply download some of our handy sharing images and pop your card design into the blank space.

Remember to add a catchy caption to the image, then link to your profile or the card itself, and share away!

Right-click or Ctrl + click and save:

Valentines Day 2018 Landscape 1

Valentines Day 2018 Landscape 2

Valentines Day 2018 Portrait 1

Valentines Day 2018 Portrait 2

Valentines Day 2018 portrait 3

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How to get the best out of thortful: limits and removing designs

Update or delete 2.0

A lot of you have been reviewing your collections and removing designs recently, but I know that the limits can be a little confusing and creators tend to think that thortful works just like other platforms such as Etsy. However, the way you upload to thortful needs to be treated a little differently if you want to optimise your account!

I’ve laid out a few golden rules for making sure you’re being smart with your design slots and optimising your account to get the best result for you and your sales!

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Golden rule number 1:

Upload a variety of designs for different occasions when starting out.

When you’re first starting out, don’t upload 10 designs for one single card-sending occasion! Even if there is a big occasion coming up, there’s no need to dedicate more than 2-3 slots to this occasion; stick to uploading for general, everyday occasions for the rest, with one or two extras for Birthday. This way, you’re not putting all your eggs in one basket, and you’ll be able to kick-start your sales and then get some more slots, rather than having to remove them all and start again!

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Golden rule number 2:

Don’t remove designs if they sell well for you, or if you plan to sell them on thortful in future!

By removing a design, you are also removing all of its sales data. This means that if you re-upload, your card will have lost its place in the algorithm, and will be treated as a new design. What might be a bestseller originally, when removed and then re-uploaded, becomes just another card, and will have to slowly build up its sales again in order to become popular. Re-uploading also means that the team have to go through the whole process of moderating the design all over again, and as this is done on an individual basis, we cannot guarantee that it will be moderated exactly the same as the original! 

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Golden rule number 3:

Non-sellers are ok to remove (as long as you no longer want to sell them on thortful – even in the future!).

If a design has been on thortful for 3-6 months and hasn’t made any sales, then it probably isn’t right for the platform. As long as you don’t want to sell it again on thortful at a later date, it’s totally fine to remove non-sellers and replace with designs which will hopefully be more popular for you! Make sure to take note of which designs sell and which don’t, and use this information to inform your next uploads: how can you adapt a bestselling design for another occasion, or upload a different design with a similar theme/design to your bestsellers? Equally, if a design has not proved popular then remember not to upload anything too similar as it will be very unlikely to sell!

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Golden rule number 4:

Understand the how design limits work on thortful.

Did you know that your account has two different upload limits? Our Creator FAQ’s give a full breakdown of how the limits work on thortful, so please give them a thorough read to ensure you’re up to speed. We have these in place because every single image that is uploaded to thortful has to be stored on our servers, so we don’t want to overload them with designs which have been uploaded multiple times! Remember not to remove designs if you want to make changes. Instead, make use of the Update button if you’re looking to make tweaks to the artwork of your design – this means that it will not need to go through the moderation process again, and won’t add on to your overall limit. If you need to add or change tags on a design, then instead of removing and re-uploading, please drop us an email and we can sort this for you.

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How to use thortful to promote other projects

Hero

Michelle Hird has brought us greeting card designs for over 18 months now with her HELLO LGBT brand. However, over the past year she has been working hard to introduce Binx the Jinx into the world. Binx the Jinx is a new children’s book, written and illustrated by Michelle Hird, and released in August; it’s core message is one of love and respect for others. To promote her book further she has illustrated a collection of Christmas themed greeting cards to share on thortful.

Why using your card designs to promote other projects is a good idea?

After all the fuss of promoting my book once it was released and things died down, I wanted to keep the same spirit I had when it was all so fresh. Binx the Jinx is one of my biggest accomplishments and inspires me everyday. Using the character Binx throughout my artwork keeps me motivated and encourages me to keep things alive. I love finding new and different ways of expressing my character and using Binx for my new Cat Christmas Card Collection is a great outlet for that.

More Christmas cards are sent each year than every other holiday combined, so it made sense to me to use this as the perfect opportunity to promote my book, gain exposure for my character and (through thortful!) earn some extra pocket money in the process! The fact that my main character is a cat is another bonus; according to the Telegraph, ‘we are obsessed, sharing more than 3.8 million cat pictures and videos every day. That is more than twice the number of selfies – 1.4 million.*’ Although my audience may be quite specific – there is clearly a huge market out there.

How fellow creatives can do this

According to a feature from Writers And Artists; the UK population spends more than £1.3 billion a year on greeting cards** – so we already know there is a massive market to sell our cards, to people with all kinds of different design preferences. Do your research, take a look what already exists, what is trending and what works. What kind of cards do you buy for others or do your family/friends buy? As a starting point; I spend an hour or two scrolling through the online card shops (thortful included!) or going out into independent art shops for my own market research. Using this method helps my idea process and helps me determine what designs will be strong enough to sell. However, I do think it is important when creating new cards for thortful, to use whatever subject you are instinctively drawn to. Whether that be humour, beautiful fonts, cute animals, photography – this will automatically make you excited to start inventing new ideas. Once you understand who your target audience is and have found your niche – you are one step closer to creating, strong, sellable cards!

Why it can be effective

Since August, Binx the Jinx is now recognisable to my friends and family, my social media outlets, bookstores where I have given readings and he has also been advertised across posters on London’s Baker Street. I am slowly starting to gain an audience for Binx, which is another strong selling factor and so it makes commercial sense to expose him through such a popular holiday. 

Like me, once you get your burning ambition for your new collection, there will be no stoping you! Naturally you will be thinking of what your character/characters can be doing next. The same goes for typography, or any other art form you chose –  ask yourself, what story will you tell next?

How useful thortful is in this process

thortful have been incredible at listening to my ideas, and even though they can be quite vague, they have helped me find solutions. I have only had my Cat Christmas Card Collection up for 24 hours and I have sold 10+ cards already!

Through the help of my publishers, who have constructed a social media marketing plan to target their own/mine and thortful’s social media audience at key times, using the promotional imagery I have supplied to them. I try to get involved in the promotion process as much as possible by liking, sharing posts that are made and interacting with people who start up a conversation. Capturing my existing audience whom have already purchased the book and hoping to buy greeting cards to match or simply to support me as an artist. Through the use of social media and features such as this, I am hoping to gain new cat loving customers. 

I hope this helps inspire you if you’re either procrastinating or in a bit of a creative slump! Having done your market research, believing in yourself and your ideas will certainly help you build the strongest, most cohesive, sellable line you can. 

Merry Christmas,

Michelle

Sources:

http://www.telegraph.co.uk/pets/essentials/why-cool-cats-rule-the-internet

**https://www.writersandartists.co.uk/artists/advice/179/preparing-your-portfolio/identifying-your-audience/the-greeting-card-industry

Christmas Card Sharing Images

Hero no text

Sharing can help you to boost your sales, especially around one of the biggest card-buying seasons of the year! We’ve created some Christmas-themed images to help you let your followers know that your cards are available on thortful. Simply use the programme of your choice to slot your own designs into the blank space, and share away 🙂

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Just right-click or cmd + click to save, and remember to link through to your profile or the card itself when you share!

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Christmas Card Gift sharing images

New advent asset

 

Share your designs and let your followers know that they can now send some snazzy Christmas socks or a beautifully crafted Advent calendar along with your cards! Simply use the programme of your choice to slot your own designs into the blank space, and share 🙂

Why not use one of our captions to make it EVEN easier to share?

My @thortful cards are now available to send with an amazing choccy gift! Get them here > [Link]

Need a pressie AND a card? The folks over @thortful have got you sorted with my designs now available as Christmas Sock Cards.

A card and a gift in one: Advent Cards are new @thortful. 

Be top of the Good List this Christmas and stand out from the crowd with my cheeky design, now available from @thortful as a Sock Card!

Just right-click or cmd + click to save, and remember to link through to your profile or the card itself when you share!

 

Xmas socks 2017-2

Xmas socks 2017-1

Advent Cards web