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THE THORTFUL BLOG

Creator Updates: what we’re working on

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We got some great feedback from you guys after we asked you what you thought should be changed or improved upon, in order to help you along your thortful journey. One thing we found was that a couple of the common suggestions that came in were for things which are already in the works though, so we wanted to take this opportunity to let you know exactly what we’re working on, and what we’ve got planned!

We’re currently in the process of making some improvements to the creator Sales area: you might have spotted that we’ve already changed the navigation menu to give you your own ‘Creators’ area, making it clearer for you guys (and customers too!).

However, there is still lots more planned for this development! On the Sales Overview page we’re going to be making it possible to change view from overall sales to sales by month, so that you can see a breakdown of how your sales play out over a particular month.

In addition, we’re going to be giving you the option to click onto a specific card from the Sales by Card page and get through to the card’s own sales graph, so that you can see when particular designs make the most sales. For example, one card might sell really well for Valentine’s, but not so well over the Anniversary season, so you could use this info to work out a new version of the design specifically catered towards an Anniversary!

We’re already planning to put in the option to sort by bestsellers and most recently uploaded on the Sales by Card page, so hold tight as this is in the works too! In addition, we are planning to pop an option to filter by uploaded cards on there so that you can choose to filter out those which you’ve taken down. 

These changes should give you lots more data to dig down into and optimise your designs accordingly, which will mean more sales for you (yay!). 

We’re also aware that we have what can seem like an overwhelmingly large number of designs available, and this number is only growing! With this in mind, we’re going to be reviewing our filters and search functionalities, to help customers get to your designs quicker.

Furthermore, we are going to be removing some of the designs from the main catalogue which don’t sell. This is because whilst we want to offer a wide variety, we also want to cut out any non-sellers or very slow sellers from the main catalogue, as we’ve found that large amounts of designs can put customers off buying entirely. 

We have also changed the way that we moderate and approve designs over the past six months, and in line with this we have added extra info to our Creator FAQ’s to give advice on how we assess designs. For example, one of the conditions we’ve recently gotten more strict on is that we don’t allow designs which are very similar to what we have already, so this should help to reduce the risk of customers being faced with overwhelming numbers of designs. 

All in all we’ve got a fair few improvements in the works for you, which should mean better tools and systems to keep your sales growing. If you have any other requests then send them over or comment below, and here’s to your continued success!

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5 ways to make more sales

No time? No problem! We’ve come up with five quick tips to help you boost those sales!

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Have occasion cards

We’ve found that customers buy thortful cards for specific, card-sending occasions. From Birthday to Get Well to Anniversary, make sure your cards fit these. This can be as simple as adding a ‘Happy Birthday’ caption to a design, or even better, creating a design with a specific occasion in mind. Try to make sure you’ve got at least one design for each of the occasion categories we have on the site, ready for a customer to come and choose your design next time they need one!

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Upload seasonal cards early

Occasions with specific dates can rush up on you, so it’s important to stay ahead of the game and upload early, in order to make the most sales possible. Ideally, you should be uploading around three months in advance of a big occasion, whether it’s Valentine’s Day or Christmas. This ensures that there is enough of a window for your cards to be moderated and added to the category in time for even the early buyers.

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Tap into trends

Trends can provide inspiration for designs, and help you tap into a specific audience of customers. Whether it’s Game of Thrones, yoga, or – dare we say it? – Donald Trump, cards which are ‘of the moment’ can really catch a customer’s eye. If people are talking about it then chances are they’ll be keen to send a card which references it, especially if it’s poking fun at the idea!

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Check in every month

Check your thortful account every month, to get a feel for which of your designs are selling. Have a clear-out and get rid of any which haven’t sold after six months of being live, to make more space for more popular designs. ‘Smell what sells’ as Alan Sugar puts it, and see what is selling well for you: this can give you the inspiration to adapt designs for different occasions, and upload new designs which are along the same lines and are therefore likely to be popular.

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Shout about it!

Make sure to let your social followers know that they can buy your designs on thortful. People who are interested enough to follow you on social are immediately more likely to want to buy your cards, so you’ll be preaching to the converted. Make sure to highlight the different card options too, like Chocolate cards or Notebook cards, as this can help you to stand out and offer customers something that little bit different. And the good news? You can even use our handy sharing images or badges to make life easy 🙂

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thortful Co-Founder Paul Lees on freshbusinessthinking.com

thortful co-founder Paul Lees has been interviewed on freshbusinessthinking.com. See what advice he has to give to entrepreneurs:

 

Paul Lees to entrepreneurs: you need luck, good team work, but you need to be able to make up your own mind

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“There is a lot of luck, you need a team, listen to advice but don’t always follow it.” Paul Lees, founder and one time CEO of  Powwownow, the leading free conference call company, and judge at the NatWest Great British Entrepreneur Awards, has been talking to Fresh Business Thinking. Find out what a man with an outstanding track record has to say to budding entrepreneurs, the government and all those who care about the future of UK plc.

And we start with luck.

In December 2013, Paul Lees sold the company into which he has invested so much passion and dedication to a trade buyer.  He now has new ideas, big ideas, for example, thortful, a greetings card company that promises to be truly disruptive, yet when you talk to him, it is not long before the subject of luck comes up. Maybe he is too modest.

Read the full article here.

Extra badges to help promote your thortful cards!

By now you’ve probably seen (if not used!) our handy sharing images, created especially so that you can pop your own card designs in and post on social media to promote them. But just in case you want to snap some images of your own to promote your cards, we’ve now created some little badges for you to add to posts, giving your followers the info they need to buy your cards.

Simply download, then use the design/editing programme of your choice to add them to your images. Happy sharing!

Right-click or Cntrl + click to save.

 

A simple badge to pop across your photo:

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A more compact badge for narrower spaces:

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A corner badge to pop over the bottom right of your image, with a white banner:

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Scaling a card creators’ collective: thortful

thortful has been featured on Growth Business! Get some interesting insights as our CEO Andy talks about the business so far, plans for the future and what his past ventures have taught him along the way.

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“Dad, no matter what life throws at you, at least you don’t have ugly children.” So reads one of the 40,000 quirky cards in Thortful’s database. The online greeting card company launched in June 2016, led by serial entrepreneur, Andy Pearce and his vision to ethically disrupt the UK’s £1.7 billion greeting card market. “The UK market is the biggest in the world, but only 5 per cent of cards are ever bought online,” Pearce tells GrowthBusiness. High street card companies still operate on the age-old model of ordering designs six to 12 months ahead of time, while card designers work behind the scenes. Thortful’s model places the creators at the heart of the content, and pays them four times the industry average, says Pearce.

 

“Thortful is a mechanism to allow creators, graphic artists, and photographers new way to sell their designs. It’s about the recognition. We have a team that works with these creators to get their designs more in line with what sells, and right now, we pay the artists the most in the industry. For the first time, a card company is putting creators first, which is why around 70 per cent of creators on our platform are exclusive to us,” he adds.

 

Read the full article here.

 

Zoe Brennan: How to Design a Bestseller

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At Zoe Brennan we know the benefit of having a best-selling design. Here’s how you can too.

Let’s start with an analogy. Picture a football team. You have your defenders, midfielders…okay, we’ve exhausted my football knowledge but you get the point: there’s loads of different players. Now let’s focus on who’s up front- the striker. Without them there’s no goals, no glory. They’re the one that gets lifted in the air, their name chanted as the final minutes tick down. They turn a team that can hold their own into a winning team.

Enough with the football analogy: what I’m saying is it’s okay to have a decent line up of designs that can go the distance but everyone really needs a few big hitters that will catapult them to the next level.

Every design can’t be an out right winner. (I wish they could be. Believe me) There will always be those who out perform the others, it’s just the law of averages. So, how do you go about creating a bestseller?

 

Think Seasonally– big card buying occasions like Christmas, Valentine’s Day etc. are going to be your rocket fuel. Our Financial Burden card out sold our other designs by over 6000%. (Yeah, I know, mental.)

 

Be On Trend– there’s always a focus for comedy. Sometimes it’s meme-led, other times it’s purely topical (be that political, celebrity focused or lifestyle-led for example). Try following a few humorous pages on Facebook and Twitter. You’ll soon spot what the big thing is right now. How can you put your own spin on it?

The same idea goes for what’s in aesthetically- follow blogs, grab some books, and get researching what’s coming into fashion.

 

Be Relatable– when designing for specific occasions think about what really gets you, what grinds your gears or floats your boat. You’ll soon find others feel exactly the same way and when a design speaks to someone directly they’ll snap it up in a heartbeat. Design the card you want to buy.

 

Plan in Advance– Christmas doesn’t start when the tinsel comes out; ideally, you should have seasonal designs done about six months in advance. I know it feels wrong to be finishing festive designs when you’re still wearing shorts but it’s the best way to get maximum exposure. You’re more likely to stand out if you’re ahead of the game.

 

Take Chances– be different. You might think your idea is too niche to work but that’s exactly what customers are looking for. Follow your heart and think outside the box. No one likes to see the same thing again and again.

 

If you’re thinking of starting to design cards but feel overwhelmed, don’t worry about having hundreds of awesome designs. It’s perfectly feasible to have just a handful of carefully crafted designs and still reap the benefits. Get it right and that might be all you need.  

Find Zoe Brennan cards here.

Keepsake Card Sharing Images

Share your designs and let your followers know that they can now send your cards as notebooks with thortful! Simply use the programme of your choice to slot your own designs into the blank space, and share away 🙂

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Just right-click or cmd + click to save, and remember to link through to your profile or the card itself when you share!

 

Notebook card blueNotebook card greenNotebook card orangeNotebook card redNotebook card yellow

 

Happy sharing!

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Sock Card Sharing Images

Share your designs and let your followers know that they can now send a snazzy pair of socks along with your cards! Simply use the programme of your choice to slot your own designs into the blank space, and share away 🙂

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Just right-click or cmd + click to save, and remember to link through to your profile or the card itself when you share!

Sock card blue landscapeSock card blueSock card green landscapeSock card greenSock card orange landscapeSock card orangeSock card red landscapeSock card redSock card yellowSock cards yellow landscape

 

Happy sharing!

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Card Sharing Images

Sharing your designs can really help to let your followers know that they can send your cards with thortful! We’ve created some handy, non-occasion based sharing images to help make it easy. Simply use the programme of your choice to slot your own designs into the blank space, and share away 🙂

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Just right-click or cmd + click to save, and remember to link through to your profile or the card itself when you share!

Card blue landscapeCard blueCard green landscapeCard greenCard orange landscapeCard orangeCard red landscapeCard redCard yellow landscapeCard yellow

 

Happy sharing!

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