How to get a press feature for your cards

Hero 2.1 small no text (blog)

If you’re a creative type then you’ll know the power that comes with having people notice your work. Press features are a great way to get your designs in front of customers who are pre-disposed to like them and be keen to buy, as well as making your brand look great and spreading the word about your thortful designs! Here we’ve asked our resident PR expert Louise Rowlands to come up with her top tips on securing some coverage:

Choose wisely

Identify which local press titles would suit your card designs. Who is your target market? What do they read? How are your cards perfect for them? Once you’ve worked this out, find out who you need to be speaking to and put your designs in front of the right people! Who writes/sources stories or features at your key titles? It’s likely to be a reporter if it’s a news story or an editorial or features assistant if it’s a product feature. Do your research and find out what they’re looking for, and how you can connect with this. Work out where you’re most likely to get a feature too (as a story, or a product feature in the ‘shopping’ pages?) and how you can target your cards towards this.

How are your cards current?

How does your card design (or range) relate to the current zeitgeist? Is it for an upcoming occasion? Does it tap into what is on-trend? Journalists want to write about things which are relevant for their audience!

What’s your angle?

The first thing to ask yourself is what makes your design(s) (or you!) stand out, what makes it/them different from all of the other cards out there? Journalists are looking for a hook, so not just a product but a story behind it too. What inspired your design(s)? How have you made your brand unique or successful, how have you changed your own life or that of others? Being a creative person with some good card designs is simply not enough of an angle to be feature-worthy!

Have a presence

Having a thortful profile is not enough – you need to be easy to find across social media, and ideally have a website where you express some personality, and make your brand 3D. Journalists want to be able to search for you and find a real, authentic person or brand! Make sure you have your ‘story’ or USP featured somewhere, and incorporate a basic reference in your bio line if possible. This will not only ensure that your brand has a clear message, but also help to pique people’s interest when they read about you on your profile or the back of your cards!

Twitter is key

Twitter is a great tool for this task! Find out what journo’s are after by searching #journorequest, follow key journalists and publications you’re interested in and engage with them where appropriate to build a relationship. If you see an opportunity, tweet them!

Pitching to the journalist

Before you call or email a journalist it’s a great idea to create a 200 word pitch. Journalists are very busy and don’t have much time so make your title attention grabbing, then breakdown the story and angle for the journalist, and always finish an email with clear contact details. Journalists hate big picture files cluttering up their inboxes too, so it’s a good idea to include any cards or designs in a Dropbox link.

If it’s a struggle to get your cards featured directly, think about other options too: why not try offering a couple of your designs for photoshoot props – even if it’s only in the background you can still get a credit and/or link to your profile. And if you’re lucky enough to get a press feature? Make sure to let us know too, so that we can share where possible.

Louise Rowlands is an independent PR consultant: expert on all things PR, Social and Marketing. Find her on Twitter @Loulou300

Mother’s Day Sharing images

Phone screen asset small

 

We’re back with some handy sharing images for you to drop your card designs into and share away! Right-click or ctrl + click to download them, then use the programme of your choice to slot your own designs in. Make sure to link through to your profile when you share!

See below for ideas on how to caption them:

Make sure your mum knows how much you love her with one of my Mother’s Day designs from @thortful!

Give Mum a token of your appreciation with my card from @thortful 

Ralph Waldo Emerson got it right when he said that ‘men are what their mothers made them’! Show Mum some love with my card from @thortful

Mother’s Day is coming soon! Make sure Mum isn’t disappointed: get this design @thortful

They say home is where your Mum is! Remember to send her a card this Mother’s Day: get this one from my @thortful profile

 

Just right-click or cmd + click to save!

Creator MDay sharing asset 3 small

 

Creator MDay sharing asset 4 small

 

Creator MDay sharing asset 2 small

 

Creator MDay sharing asset 5 small

 

Creator MDay sharing asset 1 small