How to use trends to inspire your card designs

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Hi, my name’s Nicole and I’m the owner and designer at Native 21! I’ve teamed up with thortful to give you a few handy hints and tips on following trends to inspire card designs…

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Keep your ear to the ground

Is your Twitter timeline filled with Great British Bake Off puns? Facebook flooded with witty and relatable memes? Don’t just endlessly scroll, take inspiration! Social media isn’t compulsory, but it’s a huge bonus. Be sure to follow and like the popular news and media pages and get a feel for the latest trends. What are your friends sharing, what content are the media pages posting, or are you seeing posts about ‘great episodes’ of ‘that TV show’ over and over?

Personally, I’ve only ever seen 2 episodes of Game Of Thrones (I know, I know) but we’re all pretty aware that it’s probably the most popular TV show ever. It’s because of this I see Game Of Thrones cards doing so well as it has such a large audience and fanbase, even if I have to research who ‘Jon Snow’ is and when winter is actually coming!

Find the niche

Don’t be scared to experiment with creating a design that might be a little niche or ‘out there’: that’s exactly what customers are looking for! How many times have you wished for something really unique, only to find no such thing exists? Be your own Dragon’s Den success story by creating something new and exciting. Controversial, slightly rude and even explicit cards also work wonders as you definitely wouldn’t find those on the high street, but they will be sure to put a massive smile on the recipient’s face (or more likely, an awkward laugh when they open it in front of the entire family). Celebrity figures adored by the millions and Hollywood heartthrobs also make for brilliant designs, but have you ever seen that certain someone on the front of a birthday card? If not, what are you waiting for!

Your own (funny!) take on it

The best trend-led designs are those that bring a new (humorous) perspective to a character or theme. What is the character known for, or what do they typically do or say? Think about how you can spoof this in your design, or poke a little harmless fun at the character, whilst still relating it to a card-sending occasion where possible. Puns work really well here, but you can also use illustrations to the same effect.

Blast from the past

Just because it’s not all over your timeline, doesn’t mean it’s not still relevant. Think back to that TV show you watched as a teenager, that cult classic that still tops everyone’s favourite movie list, or something that screams ‘throwback’. Don’t just wish a Happy Birthday, give the gift of good ol’ nostalgia.

Hashtag #RELEVANT

Be proud of your creations and share with your Instagram followers! Using relevant hashtags – whether this be trending celebrities or memes – will allow new people to find your designs and head straight to Thortful. Tag that celebrity or news outlet because you never know who is scrolling through.

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Don’t let your cards just be plonked on the mantlepiece with the other plain obligatory greetings cards – stand out! In essence – eat, sleep, meme, repeat – and you’ll do just fine!

Find Nicole’s cards here.

How to tag your cards

How to tag asset

 

We know that the science of tagging can be more complex than nuclear physics, so we’ve written a simple guide to give you some key tips on how to tag for optimum results on thortful. Remember that if you miss one or two then you needn’t worry as we edit and optimise them when moderating, but if you can get them right first time then this will speed up the moderation process and get your cards into the catalogue quicker!

 

DEMOGRAPHICS

First of all, decide what gender the card is for:

Male    Female    

Then decide what age group the design is for. If it’s a birthday design for a specific milestone, then add the age specific age instead of the age group:

Child    Teen    Adult    1    2    3    4    5    6    7    8    9    10    11    12    13    14    15    16    17    18    21    30    40    50   60    70    80    90    100

 

RECIPIENTS

Where applicable, if your card is designed for a specific relation then please add the relevant tag(s):

Dad    Brother    Sister    Daughter    Son    Cousin    Aunt    Uncle    Grandmother   Grandfather    Grandson    Granddaughter    Godmother    Godfather    Godson    Goddaughter    Stepsister    Stepbrother    Stepdad    Stepmum    Niece    Nephew    Fiance    Fiancee    Boyfriend    Girlfriend    Wife    Husband    Partner    Brother-in-Law    Sister-in-Law    Father-in-Law    Mother-in-law    Son-in-Law    Daughter-in-Law    Twin    Newlyweds    Couple    Gay couple    Teacher    Colleague    Friend

(Please note if you add a recipient tag which is not relevant or your design is not specific enough for this recipient then we will have to remove it!)

 

STYLE

Next add tags that apply to the style of the card. Please only add the tags which are relevant to the features of your design – erroneous ones will be removed:

Cute    Funny    Photographic    Modern    Trendy    Arty    Pretty    Pun    Traditional    Spoof    Typographic    Retro/Vintage    Typography    Contemporary    Humour    Illustration    Rude    Cheeky    Animal    Love    Quotes    Inspirational    Booze    Alcohol    Pet    Cat    Dog

 

POPULAR SEARCHES

Add any of the tags which are relevant for popular searches.

Prosecco    Gin    Wine    Beer    Cycling    Cat    Dog    Avocado    Cheese    Cake    Unicorn

 

SPECIFIC TO YOUR DESIGN

Finally, make sure to add any tags which are specific to your design. For example, this might mean adding the words of the caption, or the illustration featured.

Sometimes this involves being more specific about the style tags (i.e. if it’s got an animal on it, what animal is it?) or perhaps it has a specific person or character on it (who is it?), or if it has a floral pattern then add ‘floral’ and ‘flowers’.

 

WHAT NOT TO ADD

There are some tags which can mess with our search system, which we ask you to avoid:

  • Don’t add a singular and plural of a word (i.e. ‘flower’ and ‘flowers’ or ‘pony’ and ‘ponies’)
  • Don’t add the occasions themselves (cards are automatically returned in searches under the occasion category they are entered into, so there’s no need to add a it as a tag as well)
  • Don’t add duplicate words (i.e. ‘dog’ and ‘cute dog’)
  • Don’t add compound word tags (i.e. ‘funny cat’ ‘funny-cat’ or ‘funnycat’)
  • Don’t add the word ‘card’ (we are a card website so this tag is not necessary and will be removed!)