29th June 2015 Ghazzala Zubair

A Brief History of the Greeting Card, Part 2

Find the first half here. By our very thortful guest contributor, @scottiepearce

Sir Henry Cole had set the trend for Christmas and Greeting cards, but this was halted as there was little production and methods of transport for the cards. This was later reinforced by the ‘Penny Post’ service in 1840.

Mass Production and Later years 

‘Penny Post’ public services began in 1840, and this meant that a much larger scope of people were able to send greetings cards. This was aided by the introduction of a railway in 1804, which made the transportation of cards much more efficient than previously when horse and cart was the only mode of transport.

The introduction of mass production of greeting cards came in 1875 when Louis Prang who was an American based German designer mass-produced cards in America, this made affordable cards for people who wanted to send one of the premium greeting cards.. The designs on the cards featured flowers, animals, plants, cultures and people. The creation of larger card designs promoted innovative designers to use their ideas to create cards as they understood that greeting cards could be used everyday as well as during those special occasions.

Handmade cards became very popular in the early 1900’s and were usually sent by hand as most of them were too delicate and fragile to send through the post, as they contained materials such as ribbon and foil .

Nowadays cards have many creative scenes on them, whether that be a joke for Birthday cards, Congratulations cards, Graduation cards, Easter cards, Get Well Soon Cards etc. The expansion of greeting cards has been enormous, with over 1.5 billion Christmas cards sent in America in 2010 and 678.9 million in the UK. This shows there is opportunity in the market for more innovative designers to create more innovative cards for all those interesting people.

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