Extra badges to help promote your thortful cards!

By now you’ve probably seen (if not used!) our handy sharing images, created especially so that you can pop your own card designs in and post on social media to promote them. But just in case you want to snap some images of your own to promote your cards, we’ve now created some little badges for you to add to posts, giving your followers the info they need to buy your cards.

Simply download, then use the design/editing programme of your choice to add them to your images. Happy sharing!

Right-click or Cntrl + click to save.

 

A simple badge to pop across your photo:

Find my cards at thortful v1Badge v1 example small

A more compact badge for narrower spaces:

Find my cards at thortful v2Badge v2 example small

A corner badge to pop over the bottom right of your image, with a white banner:

Find my cards at thortful v3

Badge v3 example small

 

Katie signature small

Scaling a card creators’ collective: thortful

thortful has been featured on Growth Business! Get some interesting insights as our CEO Andy talks about the business so far, plans for the future and what his past ventures have taught him along the way.

DSCF8921_andy1.4-4-634x0-c-default

 

“Dad, no matter what life throws at you, at least you don’t have ugly children.” So reads one of the 40,000 quirky cards in Thortful’s database. The online greeting card company launched in June 2016, led by serial entrepreneur, Andy Pearce and his vision to ethically disrupt the UK’s £1.7 billion greeting card market. “The UK market is the biggest in the world, but only 5 per cent of cards are ever bought online,” Pearce tells GrowthBusiness. High street card companies still operate on the age-old model of ordering designs six to 12 months ahead of time, while card designers work behind the scenes. Thortful’s model places the creators at the heart of the content, and pays them four times the industry average, says Pearce.

 

“Thortful is a mechanism to allow creators, graphic artists, and photographers new way to sell their designs. It’s about the recognition. We have a team that works with these creators to get their designs more in line with what sells, and right now, we pay the artists the most in the industry. For the first time, a card company is putting creators first, which is why around 70 per cent of creators on our platform are exclusive to us,” he adds.

 

Read the full article here.

 

Zoe Brennan: How to Design a Bestseller

Zoe brennan blog asset

At Zoe Brennan we know the benefit of having a best-selling design. Here’s how you can too.

Let’s start with an analogy. Picture a football team. You have your defenders, midfielders…okay, we’ve exhausted my football knowledge but you get the point: there’s loads of different players. Now let’s focus on who’s up front- the striker. Without them there’s no goals, no glory. They’re the one that gets lifted in the air, their name chanted as the final minutes tick down. They turn a team that can hold their own into a winning team.

Enough with the football analogy: what I’m saying is it’s okay to have a decent line up of designs that can go the distance but everyone really needs a few big hitters that will catapult them to the next level.

Every design can’t be an out right winner. (I wish they could be. Believe me) There will always be those who out perform the others, it’s just the law of averages. So, how do you go about creating a bestseller?

 

Think Seasonally– big card buying occasions like Christmas, Valentine’s Day etc. are going to be your rocket fuel. Our Financial Burden card out sold our other designs by over 6000%. (Yeah, I know, mental.)

 

Be On Trend– there’s always a focus for comedy. Sometimes it’s meme-led, other times it’s purely topical (be that political, celebrity focused or lifestyle-led for example). Try following a few humorous pages on Facebook and Twitter. You’ll soon spot what the big thing is right now. How can you put your own spin on it?

The same idea goes for what’s in aesthetically- follow blogs, grab some books, and get researching what’s coming into fashion.

 

Be Relatable– when designing for specific occasions think about what really gets you, what grinds your gears or floats your boat. You’ll soon find others feel exactly the same way and when a design speaks to someone directly they’ll snap it up in a heartbeat. Design the card you want to buy.

 

Plan in Advance– Christmas doesn’t start when the tinsel comes out; ideally, you should have seasonal designs done about six months in advance. I know it feels wrong to be finishing festive designs when you’re still wearing shorts but it’s the best way to get maximum exposure. You’re more likely to stand out if you’re ahead of the game.

 

Take Chances– be different. You might think your idea is too niche to work but that’s exactly what customers are looking for. Follow your heart and think outside the box. No one likes to see the same thing again and again.

 

If you’re thinking of starting to design cards but feel overwhelmed, don’t worry about having hundreds of awesome designs. It’s perfectly feasible to have just a handful of carefully crafted designs and still reap the benefits. Get it right and that might be all you need.  

Find Zoe Brennan cards here.

Keepsake Card Sharing Images

Share your designs and let your followers know that they can now send your cards as notebooks with thortful! Simply use the programme of your choice to slot your own designs into the blank space, and share away 🙂

. . .

Just right-click or cmd + click to save, and remember to link through to your profile or the card itself when you share!

 

Notebook card blueNotebook card greenNotebook card orangeNotebook card redNotebook card yellow

 

Happy sharing!

Katie signature small

 

 

Sock Card Sharing Images

Share your designs and let your followers know that they can now send a snazzy pair of socks along with your cards! Simply use the programme of your choice to slot your own designs into the blank space, and share away 🙂

. . .

Just right-click or cmd + click to save, and remember to link through to your profile or the card itself when you share!

Sock card blue landscapeSock card blueSock card green landscapeSock card greenSock card orange landscapeSock card orangeSock card red landscapeSock card redSock card yellowSock cards yellow landscape

 

Happy sharing!

Katie signature small

 

 

Card Sharing Images

Sharing your designs can really help to let your followers know that they can send your cards with thortful! We’ve created some handy, non-occasion based sharing images to help make it easy. Simply use the programme of your choice to slot your own designs into the blank space, and share away 🙂

. . .

Just right-click or cmd + click to save, and remember to link through to your profile or the card itself when you share!

Card blue landscapeCard blueCard green landscapeCard greenCard orange landscapeCard orangeCard red landscapeCard redCard yellow landscapeCard yellow

 

Happy sharing!

Katie signature small

 

 

Redback Cards: why it’s worth being on Thortful (even if you’re already a pro!)

Blog asset

So… you’ve spent years establishing your card business through blood, sweat, tears, fears, small steps, big wins, hell yeah’s, oh no’s, epic emails, microscopic lunch breaks, Pantone crises and a LOT of coffee (plus a couple of G n T’s!). Why bother with thortful?

Well, because it’s a no brainer.

Here’s why:

  • It’s an attractive, intuitive, contemporary website platform that screams ‘We’re a quality company who are going to send you a quality product’ and without any fuss to boot. That’s exactly the kind of thing we want for our customers!
  • We can easily be responsive with our designs and modify them according to sales. Also we can test the market with our cards and see what new designs prove popular before we publish them.
  • It’s a valid (and very fair) revenue stream. We’re a business after all.
  • No hassle. As an established company we are regularly producing designs for print anyway. Being able to upload new designs in a few minutes makes you think…’Why on earth not?’
  • The greetings card market is huge. Millions of cards are sold every year and we don’t feel selling our cards on thortful detracts from other aspects of our business, instead it helps us to further engage with customers.
  • They do all the work for you. Marketing, tick. Advertising, tick. Online presence, tick. Customer service, tick. Fancy website, tick. Printing and posting, tick. That sounds like pretty good value to me!
  • They’re super nice people. This goes a long way in our book!

. . .

Redback Cards create fun and contemporary cards for all occasions. Find their cards here.

Tips on writing a card to a friend or family member suffering with mental health issues

Blog asset 1Blog asset 2Blog asset 3Blog asset 4

Creating a Moment of Intervention. . .

Want to send a card? Not sure what to say? You’re not alone.

Sometimes it can be hard to tell which of our well-meaning comments will be helpful and which may actually hurt more than they help.  Below are some guidelines from the Depression and Bipolar Support Alliance for letting someone know you’re there if they are suffering from a mental health disorder. 

Put the statements into your own words, the most important thing is that your friend or loved one knows you’re there, and that they have your support.

WHAT HELPS WHAT HURTS
I know you have a real illness and that’s what causes these thoughts and feelings. It’s all in your head.
I may not be able to understand exactly how you feel, but I care about you and want to help. We all go through times like this.
You are important to me. Your life is important to me. You have so much to live for – why do you want to die?
Tell me what I can do now to help you. What do you want me to do?
I can’t do anything about your situation.
You might not believe it now, but the way you’re feeling will change. Just snap out of it.
Look on the bright side.
You are not alone in this. I’m here for you. You’ll be fine. Stop worrying.
Talk to me. I’m listening. Here’s my advice…
I am here for you. We will get through this together. What’s wrong with you?
Shouldn’t you be better by now?

 Source: http://www.campusmindworks.org

Instagram intro GJW x thortful + Chasing the stigma

Gary James McQueen (nephew of the late Alexander McQueen) has collaborated with thortful to design an exclusive range of cards especially for sending to friends and family suffering with mental health issues, with the aim of bringing the subject to the forefront. All proceeds from sales of these cards will be donated to Chasing the Stigma, a charity bringing people together for a better understanding of mental health.

Blog footer logos

Chocolate Card Sharing Images

Phone sharing final

 

Share your designs and let your followers know that they can now send a luxury bar of chocolate along with your cards! Simply use the programme of your choice to slot your own designs into the blank space, and share away 🙂

Here are some ideas on how to caption them:

My @thortful cards are now available to send with an amazing choccy gift! Get them here > [Link]

Need a pressie AND a card? The folks over @thortful have got you sorted with my designs available as Chocolate Cards.

A card and a gift in one: Chocolate Cards are new @thortful. 

Be top of the friend/son/daughter list and stand out from the crowd with my cheeky design, now available from @thortful as a Chocolate Card!

Just right-click or cmd + click to save, and remember to link through to your profile or the card itself when you share!

 

Choc cards blueChoc cards greenChoc cards orangeChoc cards redChoc cards yellowchoc cards blue landscapechoc cards green landscapeChoc cards orange landscapeChoc cards red landscapechoc cards yellow landscape

 

Happy sharing!

Katie signature small