Valentine’s Sharing Images

We’ve created some handy sharing images for you to use in your Valentine’s promotion – just add your cards!

If you’re struggling for copy to post alongside them, then check out these suggestions for inspiration:

Love is in the air this Valentine’s! Show someone you care with my cards available on thortful <3

Cupid is back! Send your other half one of my Valentine’s designs, available on thortful!

Send some love with my Valentine’s designs, available on thortful… <3

Cupid shot you? Don’t worry, you can tell them how you feel with my Valentine’s card, available from thortful.

Happy sharing!

x

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Your December Creator Calendar!

Get a heads up on what we’ve got planned for December, and tailor your own marketing around it with our handy Creator Calendar! Make sure to use our handy tips for getting your cards out there and increasing sales too 🙂

thortful Creator Calendar December 16

thortful Creator Calendar December 2016

(Just click the link to download.)

Introducing Keepsake Cards

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We’ve had some fantastic, funny (and a tad cheeky!) cards added to our catalogue lately, and this sparked an idea from our CEO Andy… Why send a card to a friend for them to throw away after a matter of days? With so many brilliant designs, wouldn’t it be great if you could give them something to carry around with them, spreading the word about thortful and building your brand awareness wherever they go?

thortful are launching a new add-on to cards, to make them last that little bit longer and mean that little bit more: Keepsake Cards will give customers the option to make their card into a handy notebook for the recipient to keep!

The Keepsake Cards will contain around 50 sheets of premium 120gsm paper, which can be lined or plain, and will feature any message which the sender chooses to add on the inside cover. The same high-quality card stock will be used for the printed design and the same information will be featured on the back, highlighting your brand name and bio (just like on your cards!).

Keepsake Cards Victoria Black Hate Least no text smallWhat’s the idea behind Keepsake Cards?

We think that it’s a real shame that beautifully designed, carefully printed cards are left to sit on a mantelpiece for just a week or so before they’re usually thrown away. We believe that your designs are so great that they are worth keeping – and we think our customers will agree!

Why is this great for you?

This is a unique product which isn’t available anywhere else! We think this will be a great way to give thortful another unique selling point and give buyers all the more reason to choose thortful over other brands out there! More customers for us means more people admiring and buying your designs, and of course this means more of those industry-leading royalties for you 🙂 And what’s more, when customers choose your Keepsake Card they’ll be giving you valuable brand exposure wherever they take it!

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Things to note:

  • We will be launching Keepsake Cards in time for Valentine’s 2017, so expect to see your cards being bought as a Keepsake version early next year.
  • We are still working on the envelopes for these special cards, but we are hoping to offer thortful grey ones which are slightly larger and sturdier.
  • Whilst we will only offer the Keepsake option for both portrait and landscape oriented cards, we will only be offering lined paper for portrait designs, as we can currently only support it in this format.
  • You won’t need to change your design templates, as we will simply copy the ~5mm along the left-hand side of the image file, and print this along the spine (see our mock-up below!).
  • This means that your current designs will be printed exactly the same as your cards on the front and the back, but with beautiful notebook paper inside!

Keepsake Card Mockup 1

Keepsake Card Mockup 2

See your design as a Keepsake Card!

As one of our valued creators, we’re going to be giving you the opportunity to purchase one of your designs as a Keepsake Card for a discounted price ahead of our launch (and you’ll still get your 50p royalty on this purchase – think of it as an EXTRA discount!).. We’ll let you know when the systems are in place to produce Keepsake Cards, and give you the full details on how to get your hands on one early next year.

Got Questions?

If you can’t find the answer here then drop us an email on team@thortful.com.


The Small print:

Have a licensing agreement which will interfere with offering your design as a Keepsake Card? Not to worry: you can choose to opt any design out of the Keepsake Card option – just drop us an email. We’ll also be building in a button below each card on your profile, so soon you’ll be able to control this yourself.

FREE Christmas social posts!

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It’s that time of year again when time is short and your to-do list is as long as your arm! Yes, we’ve all been there, and that’s why here at thortful we want to give you a helping hand to make it as simple as possible to promote your cards!

These stylish flat lay assets are the perfect thing to pop your cards into to make them look as trendy and festive as possible when you’re strapped for time. Read on for the low-down on how to make them work for you:

    1. Choose the image you want to add your cards to.
    2. Open the file in the editing programme of your choice.
    3. Drop in your design image and place it as a layer below the main image, then adjust to position correctly.
    4. Check your card looks great and then save the final asset, ready to share!

But what to write to introduce your cards? We’ve come up with some handy copy-and-paste captions to give you some inspo!

Find my cards on thortful this Christmas! If you’re on the Nice List then you can even get 10 cards for ÂŁ20…

If you’re looking for that perfect card for a friend, family member or your other half, then check out my cards exclusively on thortful! You can even get 10 for £20!

’Tis the season for giving, and our friends at thortful are feeling extra generous and offering you 10 cards for £20! Get my designs at [insert profile link].

Remember to post it at an optimum time (when your audience are online!) and use lots of hashtags where applicable.

IMAGES:

Right-click to save

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Collections: How to Use Them to Market Your Cards!

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Our thortful collections are a handy tool for customers to create lists of cards and share them with their friends. However, not only are they a fun feature for customers, but they can be useful for you as a creator too! Read on for some top tips on using collections to market your cards…

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First things first, here’s how you create a collection and add cards to it:

Log in and click on the heart icon at the top of the page.

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Here you’ll see any collections you already have, including your Favourites.

Note: your Favourites will always be a private list, only available for you to see. You’ll need to create some new collections to share with customers! 

Click the Icon to create a new collection:

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Name your collection – something clear, catchy and appealing – and add a short description of its purpose or theme.

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Next, add to your collection. Find a card you want to add to a collection, then click the small heart icon below the card.

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Simply click on the collection you want to add the card to.

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You also have the option to add a card to a new collection at this point. Just click the option to ‘Create new collection’.

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Go through the steps above to create a new collection.

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Make sure you make your collection public, so that people can find it! Once you’re done, click ‘Create collection’ and get adding more cards 🙂

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Now that you’ve got the basics, have a think about different collections you could create to market your cards: how can you group them together? We suggest that you create collections based around:

  • Occasions (e.g. Birthday, Christmas, Mother’s Day)
  • Specific recipients (e.g. Girlfriend, Husband, Dad)
  • Themes (e.g. Humour, Dogs, Cats)

The most important thing is to make your collections relevant to both your customers and the style of your cards.

Finally, once you’re happy with your collections don’t forget to start sharing!

How We Protect Our Creators’ Work

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Copyright and copyright theft is something that thortful takes very seriously! We know how hard you work to come up with those fabulous designs, so we want to help you make sure they’re in safe hands and aren’t liable to being downloaded, copied or ripped off 🙂 Here we run you through all the ways in which we strive to protect your work!

All of the images you upload are stored in their original format in a secure location. (It’s top secret – we cant even mention it here!) We then create five – yes, five! – different versions of the original design at a lower resolution and higher compression level, to be displayed in our mobile apps and on our website. Of course, the resolution used will depend on the device & screen resolution: the image used for an iPhone 4 is a much lower resolution than the image needed for an iPhone 6, but the main thing is that these images are not of a high enough quality to be printed at card-size.

The only time the original high-res image which you upload is used, is over the secure connection to our printers, when a card is ordered.

We have also made sure to disable the ability to right click on an image and save it, to prevent those sneaky people with ulterior motives from copying creators’ designs!

Our technical team are currently working to further reduce the quality of the image that we display on our website and apps too: our aim is to ensure the customer buying the card is satisfied with the quality of the image used (so that they’re still keen to buy your card!), but still restrict the ability of someone to copy a high quality image. The good news is that as it currently stands any image would be pixelated if printed directly off the website 🙂

Here at thortful we like to go the extra mile too, so we are also looking to implement a service called Tineye, which is a piece of software that checks all cards uploaded to our platform and informs us if these cards are displayed anywhere else on the internet. This service carries out a search on the web to see if any of our cards are being marketed and sold anywhere else, and therefore ensures that we do not sell work that belongs to someone other than the creator who uploaded it.

Hopefully you’re satisfied with the measures we’ve taken to ensure your designs are protected, but we’re always open to suggestions on how we can improve. Send us your feedback to team@thortful.com and we’ll do our best to make thortful a safe and secure space for you and your work!

Hot Off the Press: thortful in Woman’s Weekly

Woman's Weekly - 3rd August 2016

‘Until now, the only way to customise a greetings card online was to upload a photo or change the words on the template. But new company thortful.com has taken the personalisation to another level, by allowing people to upload a handwritten note. Simply download the app from the App Store and follow the instructions. And unlike its competitors, thortful gives 50p from the sale of every card back to the designer who created it, which means it’s fast becoming the preferred platform for innovative, new talent. So, next time a text message won’t cut it, keep thortful.com in mind as an easy way to get a heartfelt message to a loved one.’

 

Woman’s Weekly Magazine

Circulation: 293,718

Featured on: 3rd August 2016