If you caught some of our excellent Instagram takeover by Lucy Player from Hoppy Bunnies over the weekend, you’ll have been treated to a glimpse of those cute little critters she illustrates! We sat down for a cup of tea with Lucy and asked her for the lowdown on where the idea for bunnies came from, her creative inspo and the design process…
Your cards are based solely around cute bunnies – what was the inspiration behind this?
It all came about from a project I worked on at university… We’re talking 8 years ago now, which is a little scary! As part of my graphic design degree we had to do a typographic piece, creating our own fonts. Out out this came the Bunny Rabbit Alphabet, which started my whole little obsession for drawing bunnies!
What comes first with your designs – the pun or illustration?
It can vary – sometimes a bunny pun will hop (sorry, I can’t help myself) into my head and that dictates the illustration. But now I’m focusing much more on the greeting card market, I tend to think more in terms of occasions, and how to tailor a bunny character to it… to be fair, replace ‘Happy’ with ‘Hoppy’ for most occasions and you’re on to a winner!
Where do you seek inspiration?
The internet is a wonderful thing, let’s face it. Having so much creative work at the click of a mouse – be that on Pinterest, blogs, Twitter, Instagram, or sites like thorful, Folksy and Not On The High Street, it’s so valuable to see what other designers and makers are up to, and what new trends are emerging.
What do you do if you find yourself stuck in a creative rut?
Look on the sites mentioned above, generally! But sometimes you just need to get out the house with a notebook and a pencil, and scribble away without caring about the outcome. A good brainstorm or a chat with a friend can always help get ideas flowing.
What’s your best-selling card?
The Hoppy Couple wedding card tends to go down quite well, and I’ve recently worked up designs for same-sex marriages, too.
Can you give us a sneak description of what you’re working on next?
I’ve always got a little list of card design ideas on the go that I’m gradually working my way through, but I’m also looking to expand out of cards and in to more prints and gifting… watch this space!
Whose work do you admire?
I’m a big fan of The Old English Co – just really simple typographic pieces that have a lovely tone of voice. And Alison Hardcastle has such a good way with colour, simple shapes and wonky lines. And finally, Crispin Finn have an amazing range of 2-colour designs which just ooze cool.
What’s your favourite social media platform to showcase your designs?
I’m a bit obsessed with Instagram – I have accounts for my personal life, the Hoppy Bunnies, and my graphic design business – each has their own purpose and their own following. It’s just a great visual platform, both to be seen, and to see others’ work.
Tell us a good joke…
What’s the first sign of Madness? Suggs walking up your driveway… (sorry, such a ‘dad joke’, and probably goes over the heads of anyone born post-1990!)
Lastly, what exciting work plans do you have on the horizon?
I did my first trade show this year at Progressive Greetings Live, and it went so well that I’ve booked in again for June 2017!
Discover the full range of Hoppy Bunnies cards here!