cardshit Swear Profanities Will Liven Up Your Designs

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Hearts and flowers are not for everyone, we know that here at cardshit. The noughties and the twenty-tens (as we are apparently supposed to be calling them) are all about being rude, crude and bold about your feelings. So why should the greetings cards we send be any different to the banter we have with our mates?

No one can dispute the desire in the market place for sloppy, soppy birthday cards with rhyming couplets and fluffy messages, extolling sentiments that you would never even be caught dead actually thinking, never mind saying out loud. Nowadays though, there’s a trend towards being honest with each other: people are getting a bit of confidence and shouting their feelings from the rooftops, no matter how crude and unrefined those feelings are! This means it’s high time to consider expanding your range beyond the greetings cards your granny would send, and embracing the potty-mouthed greetings cards of the future.

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We all enjoy a bit of banter every now and again, and it’s been well documented that taking the mickey out of each other in a harmless, playful way actually strengthens friendships and can be a sign of endearment if done in the right way. At cardshit, gone are the days of minding your P’s and Q’s, as we know that feeling comfortable enough with someone to trade insults with them often just means that you really feel at ease in their presence and count them as a true friend. 

In fact, using insults and being crude to one another as a way to show affection goes way back to Shakespeare’s time, and his most famous works are positively littered with enough hilariously rude nicknames and banter to rival any school classroom. (Watch this space for our next design, ‘Happy Birthday you elvish-mark’d, abortive, rooting hog’.)

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Speaking of the classroom, a 2015 study by the Language Sciences Journal in America actually found that people who use swear words tend to have a higher level of intelligence than those who don’t. According to US-based psychologists Kristin and Timothy Jay, using swear words is not a sign of the “poverty of vocabulary” (the assumption that swear words are being used in place of more intellectually acceptable words), but rather people who have a wide vocabulary of profanities also have a wide vocabulary in general.

Aside from showing high levels of intelligence, swearing, being rude and insulting one another has also been proven to have a painkilling effect; a recent study from Keele University in England found that letting go and shouting out the worst expletive you can think of generally does have a numbing or painkilling effect, which explains why we are often heard shouting four lettered words when we stub a toe, or hammer our thumb by accident. It is believed that this pain-killing effect comes from our innate ‘fight or flight’ response being triggered by the audacity of the swear-word, which increases our heart rate and in turn, helps to numb the pain. So the next time your designer ignores your brief, relieve said pain by turning the air blue and let loose with your finest four letter tirade.

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When it comes down to it, being a bit uncouth can be a whole lot of fun, and sending your mate a rude greeting card sparks a reaction that you just don’t get with any other card. In this modern age of smartphones, the internet and instant gratification, we all crave something a bit unique, something a bit extra, and something that genuinely piques our interest.

So it seems being crude is the new being nice. Why not embrace it and consider how your new ranges might get a little ruder, or if that’s definitely not your cup of tea, try sending your mate a rude birthday card this year instead. If they don’t ex-communicate you, you’ll know that you’re BFF’s.

Article by Lee Thomas, founder of cardshit. Find cardshit cards here!

Websites in Creator Bio Information

We’re making a small change to the rules on our bio lines for creator profiles: we’re no longer going to be allowing links to other websites which offer creators’ content for sale to be a part of these.

This is because there is a conflict of interest here, as we pay fees in order to bring customers to the site and convert them into buyers. This means that if a customer then goes to a creator’s own site and purchases here instead, we are effectively paying to bring customers to your site and making a loss ourselves!

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If you’ve not got any web addresses in your bio then you don’t need to worry. However, if you do then you’ll need to change your bio line to remove it by July 1st. If you don’t remove it yourself by then, we’ll be doing it for you, so it’s advisable to make sure that your description makes sense without it!

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What about social handles? We’re still happy for you to have these on your bio information, as these don’t lead to a direct link to any of your other card outlets, and they can be a great way for customers to get to know you as a brand.

If you have any questions then don’t hesitate to give us an email on team@thortful.com 🙂

FREE Father’s Day Sharing Images

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We’ve created some sharing images to help you promote your Father’s Day cards on thortful, and drive your followers to buy your cards. Right-click or ctrl + click to download them, then use the design/editing programme of your choice to slot your own designs in. Make sure to link through to your profile when you share, and hashtag or tag us too!

If you’re stuck on how to caption them then check out our suggestions below:

Make sure your dad knows how much you appreciate him with one of my Father’s Day designs from @thortful

If you can’t find the right words to tell Dad you love him this Father’s Day then let me help – find my cards on @thortful

Who needs a superhero when you have a dad? Send Dad some love with my card, exclusively available on @thortful

Father’s Day is coming soon! Make sure Dad isn’t disappointed: get this design @thortful

A father is a man who puts photos in his wallet where his money used to be… Show yours some appreciation for all those times he helped you out with this card from my @thortful profile

 

Just right-click or cmd + click to save!

 

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Want to post your own image of your thortful cards? Here’s a handy image of the text we’ve used on ours – make sure to pop it on to tell customers where to get their hands on them!

Buy my cards at thortful

Happy sharing! 🙂

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New Creator Payday!

 

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We’ve decided to change our creator payday to the final working day of the month!

This is partly to make it easier for you guys to know exactly when to expect your royalty payments (we know it can be a bit of a pain to work out when the third Thursday of the month is!). It’s also because it will mean that the actual date varies less, which will make it easier for us to know where we’re at too!

You’ll still be paid one month in arrears, (i.e. January royalties are paid at the end of February, February royalties are paid at the end of March and so on) so it will still function in the same way, but with a different due date!

Make sure you’ve got your Paypal details all up to date by logging in and going to Account > Sales > Sales by card 🙂

A thortful Success Story

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As one of thortful’s biggest success stories over the last 6 months, Kasia has had quite the journey with us! From a few odd sales here and there to one of our top selling creators for Valentine’s this year, she’s grown her thortful sales and become almost an overnight success. But how did she do it? Below, she shares her story and gives you some of her top tips for raking in those royalties!

My journey with thortful started off as an experiment, and I must admit I didn’t have any particular idea what I was doing at the beginning! I simply created my profile, uploaded a few designs with funny little monsters and that was about it! I didn’t really worry about making my cards suitable for any specific occasions, or about drawing them in any particular style. If I’m honest, looking at it now, I think that my approach was a bit soulless and mechanical. Without giving the whole process much thought, I just took the path of least resistance, and as a result, saw very few sales.

It all changed in December last year. As huge movie geeks, my friends and I often spend time discussing films, TV series, and documentaries. During one of these conversations an idea came to my mind: what about drawing something I’m really, truly, passionate about?

This was how my Star Wars themed card series came to life! The whole creation process was great fun. It seemed so natural and easy to draw my favourite movie characters, to make them speak their funny language and to play with their unique features.

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I quickly found that tapping into particular trends is a key step that will take you further on your way to becoming a successful thortful designer. Finding a new trend and predicting the next big thing is never a simple task, but keeping your finger on the pulse will make it easier.

Read popular design magazines, sign up to art newsletters, follow famous art bloggers, pay attention to the issues your friends and colleagues are buzzing about, observe which are the most popular topics on social media. What are people interested in? What is getting them talking and capturing the collective imagination? These are the questions that you should be asking. Paying attention on what’s going on around you will give you a broader picture of what people want and what trends are hot!

I also decided that this time round my cards should target specific, card-sending occasions, and as Christmas was coming up I took this as my inspiration. Playing a bit with the characters, I adapted them specifically around this theme, and managed to secure a good few more sales than usual!

This just goes to show that when designing your cards, it’s important to remember what occasion they are for. Whether it’s Valentine’s Day, a Wedding Anniversary or Birthday, creating your designs to target specific events will always help you to produce a more customer-orientated product, and as a result it will drive more sales.

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As my Christmas collection did well, I decided to stick with the movie theme. I extended my collection of characters but this time they were equipped with Cupid’s arrows and heart-melting declarations of love, just in time for Valentine’s Day. The whole collection was an instant hit! 

I soon learned that once you’ve established a design which is popular, you can always create new versions to fit other occasions by changing captions or references, which will give you more opportunities to sell your cards. And if you need some ideas of different events and occasions? Just head to the thortful website!

Once you find your niche, remember your bestsellers and grow your collection around them. Making what you know consumers want yields far more sales than making whatever you feel like and hoping there’s a market for it! It is much smarter to find where your passions and skills intersect with what customers seek.

I discovered that humour was key for me, too. I use it all the time in my cards: it is basically at the centre of every design I do, and the simpler the joke the better. By making my cards funny, I found that I was giving customers more reason to choose my designs, and my sales reflected this.

If it fits with your design then why not try implementing some humour in your cards? From a humorous caption to a clever pun, anything you can do to give a little laugh can help your designs stand out. It will make them feel good, and most importantly it will really help customers to remember your cards: a perfect recipe for a success!

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It’s been quite a journey we’ve been on together with thortful for the last few months, and I couldn’t ask for a better team to work with. They’ve watched me grow and been very supportive along the way, patiently replying to all my questions, and solving any arising issues at the speed of light! They’ve advised me on my designs, suggested ideas that worked really well and have been even kind enough to let me takeover their Instagram account for a weekend! You can be sure when starting your thortful profile that you’ve got a whole brilliant team behind you, who will always be there for you to answer any questions you might have.

It took some time for me to realise which ways to take and which paths to avoid in order to succeed, but today I get lots of joy of being able to do what I love and to share it with others. Hopefully my story will inspire you to pursue your own thortful adventure! 

Thanks for reading,
May the force be with you !

Kasia

 

 

Find Kasia’s thortful profile here.

 

 

How to Build a Following on Instagram

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Instagram is one of the fastest growing social media platforms right now, and the good news is that visual content can really help you to build your brand! Not only this, but you’ll also be able to connect with your followers (and potential customers!). We’ve asked one of our talented creators Charly Clements for some tips on how to gain followers, after her latest Instagram account @reallifelines grew from zero to 25k followers in just a few months. Read her simple, practical steps to becoming a pro below:

Post Regularly

Posting frequently will help you become a notable voice amongst the white noise, as people are more likely to see your posts. Charly advises posting every day if you can: ‘consistency is key when trying to build a strong following on Instagram. People will become very familiar with your work and it will lower the risk of your followers forgetting why they followed you in the first place.’

 

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Find your Niche

It’s best to establish a general theme which reflects your brand, and make sure that all of your posts reflect this. ‘Find a niche and stick with it,’ says Charly. ‘Experimenting with different content can confuse your audience, so once you’ve found your niche try hard to build on that.‘ This might be a running visual theme, or perhaps more of a personality which is put across through your posts, but either way it needs to be built around a general theme. If your brand is doing well without including lifestyle shots or quotes then don’t get distracted with them! 

Offer Insights

Your Instagram is the perfect place to give followers little insights into the day-to-day of your work. This can really help to pique their interest, and make your brand relatable. Why not get a shot of your (relatively tidy!) workspace, or a design in progress? Just make sure the posts are relevant, interesting and fit with your brand’s personality. If you’re keen to show a less-manicured side to your brand then Instagram Stories are made for you: aligning themselves with the likes of Snapchat, Instagram have created this tool for you to give real, relatable insights into your world, and Instagram often sends users notifications to encourage them to see the videos before they’re gone!

Engagement is key

Engage with your audience – whether that’s through the content of your posts or actively finding people in your niche and commenting on their photos,‘ Charly says. Think about who your posts appeal to, and once you’ve established your target audience then think about what more you can do to make your posts relevant to them. As Charly explains, this might mean creating a post to specifically pique their interest, replying to their comments and feedback, or even finding key followers and commenting on their posts where relevant. ‘Posting content that your audience can relate to will drastically improve the engagement on your posts as well as help build a community.

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Hashtags Increase Views

Hashtags are often used as a fun way to express your personality within a post, but they can actually be used to expose your post to more users. Adding popular hashtags means that people who are looking for this content can easily find your posts, so they’re more likely to discover you this way. Ones such as #makersgonnamake, #independentdesigner and #illustratorsoninstagram are regularly searched by users, so by tagging your posts with these you’ll be putting them in front of a captive audience.

Link to your profile

Charly advises using your bio to link out to your website or a different platform, so that it’s easy for followers to find out more about you and your brand: ‘Instagram is a great way to showcase your work/brand, but don’t put all your eggs in one basket!‘ If you’re looking to use your account to drive sales then regularly linking out to your thortful profile or featuring it in your bio is a great way to make sure potential customers can find you!

Find Charly’s own range of cards here, her Real Life Lines range here, and find her on Instagram here and here.

COMING SOON: Sock Cards!

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We’ve been looking at ways we can give customers an extra reason to buy your thortful cards, and we’ve come up with a quirky little addition: Sock cards! And what better time to launch than Father’s Day?

This will be available as an add-on for all of our cards, giving Father’s Day customers the option to add a lovely Dad-style pair of socks to their card, and send their dad some love with something a little bit different!

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Your designs will still be featured on the front of the card, but it will take on a box-shape format to hold the socks safely inside. Your name will be printed on the spine of the card instead of on the back, and any message that the customer chooses to add will be printed on the inside left of the card box.

We’re really looking forward to setting ourselves apart from the competition this Father’s Day, and with your unique designs, and a clever add-on such as our sock cards, we’ll be giving customers all the more reason to shop with us. And of course, more customers for thortful means more royalties for you guys  🙂

 

Please note: photos are of prototype product. Final product is subject to change – we just wanted to give you an insider insight into what’s coming!

How to: Make Sales Outside of the Big Occasions!

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We all know that having designs for the big occasions is the most hard-and-fast way to ensure that you maximise your sales figures overall, but what about those times when there isn’t a big occasion on the horizon?

First of all it’s best to ensure that you’ve got at least one design for all of the non-seasonal occasion categories – people have babies and get sick all year round!

Next, make sure your Birthday cards are up to scratch. Birthdays are the one occasion which nearly everyone buys for at some point each year, even if it’s only for their nearest and dearest! Making sure your cards are on point for this occasion is key, as this will help to maintain your sales across the quieter periods.

Get sorted for the next big occasion, even if it’s still a way off. You should aim to have your cards uploaded around 2 months prior to an occasion date (earlier for Christmas!). Getting them up early means you’ll make more sales in that initial period before the collection grows, and have a better chance of allowing your designs to gain popularity.

Think about buying seasons for occasions such as Wedding and Anniversary. Whilst cards for these occasions are bought all year round, there is a marked increase in demand from May – October every year, as the summer months bring more weddings (and by default, more anniversaries!). Make sure you’re prepared well in advance by getting your designs uploaded by April at the latest, adding to your collection or refreshing some old designs by using the ‘Update’ button to change a small element on the artwork.

Another thing to try, particularly with Birthday designs, is tapping into trends in order to increase sales by targeting specific customers. By using your designs to play upon a popular theme (think Game Of Thrones, Star Wars or Gin), you’re more likely to catch a customer’s eye, and this will give your perennial designs more chance of being chosen and help to boost those sales. In addition, if you’ve had a good seller for a seasonal occasion, is there a way you could adapt this design or concept for a Birthday or Love card? This can be a great way to create cards around themes which you know customers are already interested in.

Finally, you can also use a slight lull in sales to spring clean your profile, to push out the older designs which don’t sell, and ensure you’re ready for the next occasion. This is the perfect time to make any changes, as you’ll be able to assess your profile with the experience of the previous occasion, and get it all prepped and primed in time for the next! Use this handy guide to find out our top tips for doing this.