15th September 2016 Katie Lillywhite

Collections: How to Use Them to Market Your Cards!

4b7cfab4-dba6-4955-871e-9612efbc5c11

Our thortful collections are a handy tool for customers to create lists of cards and share them with their friends. However, not only are they a fun feature for customers, but they can be useful for you as a creator too! Read on for some top tips on using collections to market your cards…

……….

First things first, here’s how you create a collection and add cards to it:

Log in and go to the handy ‘Collections’ link at the top of the page.

Find the Collections page

Here you’ll see any collections you already have, including your Favourites.

Note: your Favourites will always be a private list, only available for you to see. You’ll need to create some new collections to share with customers! 

Find a card you want to add to a collection: for this example, we’re using ‘Birthday Cards’. Click the small plus icon below the card, and then click ‘Create new collection’.

Screen Shot 2016-09-15 at 11.13.39 copy

Name your collection – something clear, catchy and appealing – and add a short description of its purpose or theme.

Screen Shot 2016-09-15 at 11.13.51 copy

Make sure you make your collection public, so that people can find it! Once you’re done, click ‘Create collection’ and get adding more cards!

Screen Shot 2016-09-15 at 12.31.16

……….

Now that you’ve got the basics, have a think about different collections you could create to market your cards: how can you group them together? We suggest that you create collections based around:

  • Occasions (e.g. Birthday, Christmas, Mother’s Day)
  • Specific recipients (e.g. Girlfriend, Husband, Dad)
  • Themes (e.g. Humour, Dogs, Cats)

The most important thing is to make your collections relevant to both your customers and the style of your cards.

Finally, once you’re happy with your collections don’t forget to start sharing!

Tagged: , , , , , , ,