Creator basics part 4 – Content creation, showcasing your designs and building your social media presence πŸ‘©πŸ½β€πŸ’»

Now that we’ve gone through the basics of uploading your designs and maximising your slot potential, let’s go through how to showcase your designs.

Marketing is your best friend and the most inexpensive, effective, and accessible method is social media. If you don’t already have them, consider creating Instagram, Tiktok and Facebook accounts for your small business. Having all three is even better as it allows you to reach different audiences.

Make use of different media types and showcase your designs in a mixture of digital, lifestyle photography, and video formats. Instagram in particular rewards those who post a variety of content. To increase engagement on the notoriously difficult platform make use of as many of their features as possible, such as stories, reels, photos, and even lives.

Image by Amy Florence Design

Here are some other tips you may find helpful:

  • Post your photos in the IG portrait sizing. These take up more space on the feed and are therefore more likely to stand out.
  • Make use of reels. IG encourages users to use their new features and will push accounts that do so. Posting a couple a week will help engagement.
  • Tag the location in your posts so that these come up in the explore page.
  • Make use of IG story stickers and features such as polls and question boxes to encourage interaction.
  • If you add hashtags to your photos, add a mixture of amounts. E.g use some hashtags that have a few thousand posts and use some that have hundreds of thousands.
  • It’s also helpful to interact with other posts using the same hashtags.
Image by ZoΓ« Bonham Design

At thortful, we want to share as many of our talented creators as possible – across many different channels. If you’d like to be featured, here’s some tips on what we look for and how to take great photos:

  • Take photos in good, clear lighting. If you struggle with lighting in your home, consider digitally superimposing your cards into mockups.
  • Portrait photos work best so that they can be cropped if needed.
  • Take the imagery in as high res as possible. The less pixelated and blurry the better.
  • Lifestyle photos physically showing the card in situ work well.
  • Send all images as the same orientation instead of a mixture of landscape and portrait formats.
  • Save your reels to your device so that they can be sent in as high res as possible.
  • If taking video content of yourself, rest your recording equipment on something to minimise shaking, shoot in landscape and practice speaking a few times to get comfortable ☺️

Hopefully this info helps you to think about how you can get creative on social media. If you try any of our tips we’d love to hear how you get on, so pop us a DM on IG and let us know πŸŒžπŸ™ŒπŸΌ