25th April 2017 Katie Lillywhite

How to Build a Following on Instagram

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Instagram is one of the fastest growing social media platforms right now, and the good news is that visual content can really help you to build your brand! Not only this, but you’ll also be able to connect with your followers (and potential customers!). We’ve asked one of our talented creators Charly Clements for some tips on how to gain followers, after her latest Instagram account @reallifelines grew from zero to 25k followers in just a few months. Read her simple, practical steps to becoming a pro below:

Post Regularly

Posting frequently will help you become a notable voice amongst the white noise, as people are more likely to see your posts. Charly advises posting every day if you can: ‘consistency is key when trying to build a strong following on Instagram. People will become very familiar with your work and it will lower the risk of your followers forgetting why they followed you in the first place.’

 

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Find your Niche

It’s best to establish a general theme which reflects your brand, and make sure that all of your posts reflect this. ‘Find a niche and stick with it,’ says Charly. ‘Experimenting with different content can confuse your audience, so once you’ve found your niche try hard to build on that.‘ This might be a running visual theme, or perhaps more of a personality which is put across through your posts, but either way it needs to be built around a general theme. If your brand is doing well without including lifestyle shots or quotes then don’t get distracted with them! 

Offer Insights

Your Instagram is the perfect place to give followers little insights into the day-to-day of your work. This can really help to pique their interest, and make your brand relatable. Why not get a shot of your (relatively tidy!) workspace, or a design in progress? Just make sure the posts are relevant, interesting and fit with your brand’s personality. If you’re keen to show a less-manicured side to your brand then Instagram Stories are made for you: aligning themselves with the likes of Snapchat, Instagram have created this tool for you to give real, relatable insights into your world, and Instagram often sends users notifications to encourage them to see the videos before they’re gone!

Engagement is key

Engage with your audience – whether that’s through the content of your posts or actively finding people in your niche and commenting on their photos,‘ Charly says. Think about who your posts appeal to, and once you’ve established your target audience then think about what more you can do to make your posts relevant to them. As Charly explains, this might mean creating a post to specifically pique their interest, replying to their comments and feedback, or even finding key followers and commenting on their posts where relevant. ‘Posting content that your audience can relate to will drastically improve the engagement on your posts as well as help build a community.

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Hashtags Increase Views

Hashtags are often used as a fun way to express your personality within a post, but they can actually be used to expose your post to more users. Adding popular hashtags means that people who are looking for this content can easily find your posts, so they’re more likely to discover you this way. Ones such as #makersgonnamake, #independentdesigner and #illustratorsoninstagram are regularly searched by users, so by tagging your posts with these you’ll be putting them in front of a captive audience.

Link to your profile

Charly advises using your bio to link out to your website or a different platform, so that it’s easy for followers to find out more about you and your brand: ‘Instagram is a great way to showcase your work/brand, but don’t put all your eggs in one basket!‘ If you’re looking to use your account to drive sales then regularly linking out to your thortful profile or featuring it in your bio is a great way to make sure potential customers can find you!

Find Charly’s own range of cards here, her Real Life Lines range here, and find her on Instagram here and here.

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