How to write a great card title & description

We want to make it easier for customers to find your card so from now on we’ll require a card title and description, as well as a few other details, when you upload a card to thortful.

Your card title should be no more than 75 characters, unique and should tell us your card’s occasion and the key message.

Example card and card details

For the card description, we’re looking for something fairly short and snappy. The key things to include are the recipient (if the card is directed at a particular recipient), the occasion (if applicable), the style (funny, rude, classic, naughty, etc) and the key message from the card. The key message includes the tagline and/or the character being shown on the card (if applicable).

An example framework to follow when writing your description is ‘Send your loved one/[recipient] [occasion] wishes with this [style] [key message/theme] card

Your titles and descriptions don’t have to be perfect so feel free to inject some of your brand personality, just be sure to include the keywords customers might search for (occasion, recipient, style and key message).


Below are a few examples:

Example card and card details
Example card and card details
Example card and card details

These details will help the team moderate your card quicker but most importantly will help with Search Engine Optimisation.