Having a great profile page is really important in order to pull those customers in and let them know what you and your brand are all about. This is especially true if you’re going to be sharing your profile on your social channels too, and is essential if you want to be featured by us in our marketing campaigns and on our social channels (cash in on the free advertising!) 🙂
So how can you achieve this? Read on for our three simple steps to profile perfection.
1. Upload a great profile pic!
Your profile picture will be shown next to all of your cards in the main thortful catalogue, so not only is it going to be one of the first things customers see when they get to your profile, it will also represent your brand across thortful. Some of our creators have designed a logo, whilst others have opted for a simple, professional headshot. Whatever your style, try to make sure that the picture emulates your brand: match it to the style you use for your cards to really create a visual thread throughout your page. Bear in mind that the profile picture is optimised for square images, so it may look distorted if you go for a rectangular one!
2. Catch their eye with a banner image!
An effective banner image will tell your shop’s story in visual form. The right banner for you might be a lifestyle photograph of some of your cards in situ, or maybe an illustration or photograph that represents your style and brand. Make sure your image is the correct dimensions to be displayed optimally (1160 x 210px), and remember that it has to fit nicely with your profile image which will sit just in front of it. Consistency is key!
3. Tell them how it is with a captivating bio line!
Your bio line is your opportunity to explain who you are and what you’re all about. The key here is to be succinct as you only have 140 characters to get this across! Pique people’s interest: what makes your designs unique? What sets you apart from the crowd? What’s your story? Remember this information will be printed on the back of every card you sell too, so make sure it’s P.C.!
4. Name your page and give your shop front a unique identity!
Finally, make sure to use our fancy new function to create a custom URL for your page! Make it something memorable and not too long so that it looks good when you’re sharing your page on social. You can use a combination of any lowercase letters, hyphens (-) and underscores (_).
Et voilà! Your profile should be up to date and ready for all those customers to start spotting you and buying your cards 🙂 Get started on your profile optimisation bby logging in here.