A thortful Success Story

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As one of thortful’s biggest success stories over the last 6 months, Kasia has had quite the journey with us! From a few odd sales here and there to one of our top selling creators for Valentine’s this year, she’s grown her thortful sales and become almost an overnight success. But how did she do it? Below, she shares her story and gives you some of her top tips for raking in those royalties!

My journey with thortful started off as an experiment, and I must admit I didn’t have any particular idea what I was doing at the beginning! I simply created my profile, uploaded a few designs with funny little monsters and that was about it! I didn’t really worry about making my cards suitable for any specific occasions, or about drawing them in any particular style. If I’m honest, looking at it now, I think that my approach was a bit soulless and mechanical. Without giving the whole process much thought, I just took the path of least resistance, and as a result, saw very few sales.

It all changed in December last year. As huge movie geeks, my friends and I often spend time discussing films, TV series, and documentaries. During one of these conversations an idea came to my mind: what about drawing something I’m really, truly, passionate about?

This was how my Star Wars themed card series came to life! The whole creation process was great fun. It seemed so natural and easy to draw my favourite movie characters, to make them speak their funny language and to play with their unique features.

Kasia xmas card for blog

 

I quickly found that tapping into particular trends is a key step that will take you further on your way to becoming a successful thortful designer. Finding a new trend and predicting the next big thing is never a simple task, but keeping your finger on the pulse will make it easier.

Read popular design magazines, sign up to art newsletters, follow famous art bloggers, pay attention to the issues your friends and colleagues are buzzing about, observe which are the most popular topics on social media. What are people interested in? What is getting them talking and capturing the collective imagination? These are the questions that you should be asking. Paying attention on what’s going on around you will give you a broader picture of what people want and what trends are hot!

I also decided that this time round my cards should target specific, card-sending occasions, and as Christmas was coming up I took this as my inspiration. Playing a bit with the characters, I adapted them specifically around this theme, and managed to secure a good few more sales than usual!

This just goes to show that when designing your cards, it’s important to remember what occasion they are for. Whether it’s Valentine’s Day, a Wedding Anniversary or Birthday, creating your designs to target specific events will always help you to produce a more customer-orientated product, and as a result it will drive more sales.

Kasia Valentine's card for blog

 

As my Christmas collection did well, I decided to stick with the movie theme. I extended my collection of characters but this time they were equipped with Cupid’s arrows and heart-melting declarations of love, just in time for Valentine’s Day. The whole collection was an instant hit! 

I soon learned that once you’ve established a design which is popular, you can always create new versions to fit other occasions by changing captions or references, which will give you more opportunities to sell your cards. And if you need some ideas of different events and occasions? Just head to the thortful website!

Once you find your niche, remember your bestsellers and grow your collection around them. Making what you know consumers want yields far more sales than making whatever you feel like and hoping there’s a market for it! It is much smarter to find where your passions and skills intersect with what customers seek.

I discovered that humour was key for me, too. I use it all the time in my cards: it is basically at the centre of every design I do, and the simpler the joke the better. By making my cards funny, I found that I was giving customers more reason to choose my designs, and my sales reflected this.

If it fits with your design then why not try implementing some humour in your cards? From a humorous caption to a clever pun, anything you can do to give a little laugh can help your designs stand out. It will make them feel good, and most importantly it will really help customers to remember your cards: a perfect recipe for a success!

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It’s been quite a journey we’ve been on together with thortful for the last few months, and I couldn’t ask for a better team to work with. They’ve watched me grow and been very supportive along the way, patiently replying to all my questions, and solving any arising issues at the speed of light! They’ve advised me on my designs, suggested ideas that worked really well and have been even kind enough to let me takeover their Instagram account for a weekend! You can be sure when starting your thortful profile that you’ve got a whole brilliant team behind you, who will always be there for you to answer any questions you might have.

It took some time for me to realise which ways to take and which paths to avoid in order to succeed, but today I get lots of joy of being able to do what I love and to share it with others. Hopefully my story will inspire you to pursue your own thortful adventure! 

Thanks for reading,
May the force be with you !

Kasia

 

 

Find Kasia’s thortful profile here.

 

 

How to get a press feature for your cards

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If you’re a creative type then you’ll know the power that comes with having people notice your work. Press features are a great way to get your designs in front of customers who are pre-disposed to like them and be keen to buy, as well as making your brand look great and spreading the word about your thortful designs! Here we’ve asked our resident PR expert Louise Rowlands to come up with her top tips on securing some coverage:

Choose wisely

Identify which local press titles would suit your card designs. Who is your target market? What do they read? How are your cards perfect for them? Once you’ve worked this out, find out who you need to be speaking to and put your designs in front of the right people! Who writes/sources stories or features at your key titles? It’s likely to be a reporter if it’s a news story or an editorial or features assistant if it’s a product feature. Do your research and find out what they’re looking for, and how you can connect with this. Work out where you’re most likely to get a feature too (as a story, or a product feature in the ‘shopping’ pages?) and how you can target your cards towards this.

How are your cards current?

How does your card design (or range) relate to the current zeitgeist? Is it for an upcoming occasion? Does it tap into what is on-trend? Journalists want to write about things which are relevant for their audience!

What’s your angle?

The first thing to ask yourself is what makes your design(s) (or you!) stand out, what makes it/them different from all of the other cards out there? Journalists are looking for a hook, so not just a product but a story behind it too. What inspired your design(s)? How have you made your brand unique or successful, how have you changed your own life or that of others? Being a creative person with some good card designs is simply not enough of an angle to be feature-worthy!

Have a presence

Having a thortful profile is not enough – you need to be easy to find across social media, and ideally have a website where you express some personality, and make your brand 3D. Journalists want to be able to search for you and find a real, authentic person or brand! Make sure you have your ‘story’ or USP featured somewhere, and incorporate a basic reference in your bio line if possible. This will not only ensure that your brand has a clear message, but also help to pique people’s interest when they read about you on your profile or the back of your cards!

Twitter is key

Twitter is a great tool for this task! Find out what journo’s are after by searching #journorequest, follow key journalists and publications you’re interested in and engage with them where appropriate to build a relationship. If you see an opportunity, tweet them!

Pitching to the journalist

Before you call or email a journalist it’s a great idea to create a 200 word pitch. Journalists are very busy and don’t have much time so make your title attention grabbing, then breakdown the story and angle for the journalist, and always finish an email with clear contact details. Journalists hate big picture files cluttering up their inboxes too, so it’s a good idea to include any cards or designs in a Dropbox link.

If it’s a struggle to get your cards featured directly, think about other options too: why not try offering a couple of your designs for photoshoot props – even if it’s only in the background you can still get a credit and/or link to your profile. And if you’re lucky enough to get a press feature? Make sure to let us know too, so that we can share where possible.

Louise Rowlands is an independent PR consultant: expert on all things PR, Social and Marketing. Find her on Twitter @Loulou300