Father’s Day Sharing Images 2018

Hero blog

 

Now is the perfect time to boost your sales by sharing your thortful cards – from social media to your customer newsletter.

Just use the design programme of your choice to slot your card designs into the blank spaces. Add a caption, then link to your profile or the card itself, and share away!

Right-click or Ctrl + click and save:

thortful Father's Day Card Sharing Image 1

thortful Father's Day Card Sharing Image 2

thortful Father's Day Card Sharing Image 3

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Happy sharing!

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How to use thortful to promote other projects

Hero

Michelle Hird has brought us greeting card designs for over 18 months now with her HELLO LGBT brand. However, over the past year she has been working hard to introduce Binx the Jinx into the world. Binx the Jinx is a new children’s book, written and illustrated by Michelle Hird, and released in August; it’s core message is one of love and respect for others. To promote her book further she has illustrated a collection of Christmas themed greeting cards to share on thortful.

Why using your card designs to promote other projects is a good idea?

After all the fuss of promoting my book once it was released and things died down, I wanted to keep the same spirit I had when it was all so fresh. Binx the Jinx is one of my biggest accomplishments and inspires me everyday. Using the character Binx throughout my artwork keeps me motivated and encourages me to keep things alive. I love finding new and different ways of expressing my character and using Binx for my new Cat Christmas Card Collection is a great outlet for that.

More Christmas cards are sent each year than every other holiday combined, so it made sense to me to use this as the perfect opportunity to promote my book, gain exposure for my character and (through thortful!) earn some extra pocket money in the process! The fact that my main character is a cat is another bonus; according to the Telegraph, ‘we are obsessed, sharing more than 3.8 million cat pictures and videos every day. That is more than twice the number of selfies – 1.4 million.*’ Although my audience may be quite specific – there is clearly a huge market out there.

How fellow creatives can do this

According to a feature from Writers And Artists; the UK population spends more than £1.3 billion a year on greeting cards** – so we already know there is a massive market to sell our cards, to people with all kinds of different design preferences. Do your research, take a look what already exists, what is trending and what works. What kind of cards do you buy for others or do your family/friends buy? As a starting point; I spend an hour or two scrolling through the online card shops (thortful included!) or going out into independent art shops for my own market research. Using this method helps my idea process and helps me determine what designs will be strong enough to sell. However, I do think it is important when creating new cards for thortful, to use whatever subject you are instinctively drawn to. Whether that be humour, beautiful fonts, cute animals, photography – this will automatically make you excited to start inventing new ideas. Once you understand who your target audience is and have found your niche – you are one step closer to creating, strong, sellable cards!

Why it can be effective

Since August, Binx the Jinx is now recognisable to my friends and family, my social media outlets, bookstores where I have given readings and he has also been advertised across posters on London’s Baker Street. I am slowly starting to gain an audience for Binx, which is another strong selling factor and so it makes commercial sense to expose him through such a popular holiday. 

Like me, once you get your burning ambition for your new collection, there will be no stoping you! Naturally you will be thinking of what your character/characters can be doing next. The same goes for typography, or any other art form you chose –  ask yourself, what story will you tell next?

How useful thortful is in this process

thortful have been incredible at listening to my ideas, and even though they can be quite vague, they have helped me find solutions. I have only had my Cat Christmas Card Collection up for 24 hours and I have sold 10+ cards already!

Through the help of my publishers, who have constructed a social media marketing plan to target their own/mine and thortful’s social media audience at key times, using the promotional imagery I have supplied to them. I try to get involved in the promotion process as much as possible by liking, sharing posts that are made and interacting with people who start up a conversation. Capturing my existing audience whom have already purchased the book and hoping to buy greeting cards to match or simply to support me as an artist. Through the use of social media and features such as this, I am hoping to gain new cat loving customers. 

I hope this helps inspire you if you’re either procrastinating or in a bit of a creative slump! Having done your market research, believing in yourself and your ideas will certainly help you build the strongest, most cohesive, sellable line you can. 

Merry Christmas,

Michelle

Sources:

http://www.telegraph.co.uk/pets/essentials/why-cool-cats-rule-the-internet

**https://www.writersandartists.co.uk/artists/advice/179/preparing-your-portfolio/identifying-your-audience/the-greeting-card-industry

Extra badges to help promote your thortful cards!

By now you’ve probably seen (if not used!) our handy sharing images, created especially so that you can pop your own card designs in and post on social media to promote them. But just in case you want to snap some images of your own to promote your cards, we’ve now created some little badges for you to add to posts, giving your followers the info they need to buy your cards.

Simply download, then use the design/editing programme of your choice to add them to your images. Happy sharing!

Right-click or Cntrl + click to save.

 

A simple badge to pop across your photo:

Find my cards at thortful v1Badge v1 example small

A more compact badge for narrower spaces:

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A corner badge to pop over the bottom right of your image, with a white banner:

Find my cards at thortful v3

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