How to: Make Sales Outside of the Big Occasions!

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We all know that having designs for the big occasions is the most hard-and-fast way to ensure that you maximise your sales figures overall, but what about those times when there isn’t a big occasion on the horizon?

First of all it’s best to ensure that you’ve got at least one design for all of the non-seasonal occasion categories – people have babies and get sick all year round!

Next, make sure your Birthday cards are up to scratch. Birthdays are the one occasion which nearly everyone buys for at some point each year, even if it’s only for their nearest and dearest! Making sure your cards are on point for this occasion is key, as this will help to maintain your sales across the quieter periods.

Get sorted for the next big occasion, even if it’s still a way off. You should aim to have your cards uploaded around 2 months prior to an occasion date (earlier for Christmas!). Getting them up early means you’ll make more sales in that initial period before the collection grows, and have a better chance of allowing your designs to gain popularity.

Think about buying seasons for occasions such as Wedding and Anniversary. Whilst cards for these occasions are bought all year round, there is a marked increase in demand from May – October every year, as the summer months bring more weddings (and by default, more anniversaries!). Make sure you’re prepared well in advance by getting your designs uploaded by April at the latest, adding to your collection or refreshing some old designs by using the ‘Update’ button to change a small element on the artwork.

Another thing to try, particularly with Birthday designs, is tapping into trends in order to increase sales by targeting specific customers. By using your designs to play upon a popular theme (think Game Of Thrones, Star Wars or Gin), you’re more likely to catch a customer’s eye, and this will give your perennial designs more chance of being chosen and help to boost those sales. In addition, if you’ve had a good seller for a seasonal occasion, is there a way you could adapt this design or concept for a Birthday or Love card? This can be a great way to create cards around themes which you know customers are already interested in.

Finally, you can also use a slight lull in sales to spring clean your profile, to push out the older designs which don’t sell, and ensure you’re ready for the next occasion. This is the perfect time to make any changes, as you’ll be able to assess your profile with the experience of the previous occasion, and get it all prepped and primed in time for the next! Use this handy guide to find out our top tips for doing this.

 

 

Starting out and getting seen: 4 top tips for thortful success!

So you’ve created your account, customised your profile, and uploaded some fantastic card designs…but what now?

As with all new creative ventures, getting your thortful cards in front of the right audience will really help to ensure they are a success, especially if you’re starting your design career from scratch. Read on for our top tips to make sure your cards get seen by the right people and start to become the bestsellers they’re meant to be!

Tell your friends!

Tell your friends!

1. Start with who you know

The best place to start is with your pre-existing network of superfans: friends and family! They’re already your biggest supporters, and your cards are giving them a way to send beautiful, unique designs made by someone they truly care about – you!

It’s not just friends and family that can help you out here though: past clients or colleagues, old teachers, your hairdresser or even the postie! Anyone you know (even if an acquaintance) will already be a ‘warm connection’ for you, so will be more likely to be interested in your cards.

Chat to them in person, and try to make it personal by telling your story: where did your inspiration come from? Make sure to ask their opinion whilst you’re at it too – it will give you valuable feedback and give them a sense of being involved with the designs themselves, which will mean they’re more likely to tell their friends about them or buy them themselves!

Engage an influencer

Engage an influencer

2. Approach an influencer

Write down a hitlist of people who could really help you if they see how great your cards are. They might be people with strong social networks or an engaged audience which might be interested in your cards: bloggers are a great place to start, as they have dedicated followings who they can influence.

But how to identify these people? Maybe your cards feature some cute kittens, so you might want to approach a cat-themed magazine to feature them, or perhaps your cards show some Star Wars characters and might be worthy of a mention in a fan group’s newsletter?

These people won’t necessarily be too easy to get on side, so you need to think about how you can convince them. This is a matter of playing to their interests! What will they get out of featuring your cards? Will it interest their audience? An endorsement from an influencer could be just the thing to kick-start your sales, so get chatting!

Get social

Get social

3. Get social

Identify which social network best suits your potential audience and work to develop your following! Whilst Twitter is great, people often find that their posts can get lost in all the noise, whereas Instagram can be a great way to showcase your cards and pique a potential customer’s interest whilst remaining authentic to your brand!

Make sure you’re posting quality content by sharing and re-sharing things which will interest your audience. Behind-the-scenes and ‘work in progress’ imagery works really well for creatives, so give your followers an insight into who you are and how you design.

Share your cards themselves! No-one wants to be spammed with sales posts all the time, but if you’ve uploaded a new design, or have a card for an upcoming occasion, perhaps a new collection, this is a great way to create a buzz around the launch of your thortful collection.

Send your cards

Send your cards

4. Send your cards!

Of course, if you don’t, then how can you ask anyone else to? But more importantly, once someone sees the quality and uniqueness of your card design in their own hands, they’re ten times more likely want to send them to their network! Send your cards to business contacts, bloggers, even your aunt on her birthday: the more you can send, the more people you’ll convince.

Do you have any tips for getting started and getting seen? Share them with us here or tweet us 🙂

Post adapted from Red Lemon Club.