Deadline to Upload for Christmas 2018

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We hate to mention the dreaded C-word so early in the year, but for thortful it’s all about being as prepared as possible to win those sales!

Please get your designs uploaded by 1st October 2018 to ensure they are considered for our Christmas collection this year.

UPLOAD NOW

We look forward to seeing all of your lovely designs soon!

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HOW TO SPOT A TREND

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If you’ve seen any Pack a Punch Designs on thortful then you’ll know that they are all based around current trends and themes, from the dangers of auto-correct, to the collective female obsession with Tom Hardy.

But how do you spot these trends? Sophie, the brains behind the brand, gives us the lowdown on identifying all things ‘of the moment’.

WATCH TV

It sounds obvious, but take time to catch the latest drama or the next big boxset on Netflix, so you’re ahead of the game. Alternatively, TV shows that have been around for a few years (think Peaky Blinders / Game of Thrones / Stranger Things / The Walking Dead) will have already formed a dedicated fan base and could no doubt be big sellers. Then you have cult classics, such as The Office, Friends and Absolutely Fabulous, that will forever be cemented in the hearts of their avid followers, despite the fact they have not aired on the big screen for a long time. TV is such a big part of our lives now, and unites us around common interests. I’m not ashamed to admit that my current conversation ‘icebreaker’ is “are you watching Love Island?”! I love the feeling when I receive a card that is based on a TV show which I invested my time in: it re-ignites my love for the programme and also shows that the sender put a lot of thought into their choice.

GET DOWN WITH THE KIDS

Slay. Lit. Bae. Squad. On fleek. Hashtag *insert noun here* goals. Yes, I’m talking about modern-day lingo. Despite the rise in social media and us millennials being constantly glued to our phones, writing ‘Happy Birthday’ on someone’s Facebook wall just doesn’t cut it, especially if you see them on a regular basis. It’s time to bring the phrases that originated on social media to the world of greetings. In order to appeal to the younger generation, you need to resonate with them, and what better way than with the art of language?

WHAT’S GOING ON?

Pay attention to the news and let your creativity run wild. The world is forever changing and somebody’s 5 minutes of fame could be your next big selling design! Who can forget yodelling boy? He sang in Walmart and the next thing you know he’s on the Ellen Show and launching his first album. We all love a ‘regular person turned famous’ story.

Also, politically themed cards are yuge (sorry!) at the moment. Trump cards are EVERYWHERE and they’re selling like hotcakes, regardless of whether you like him or despise him. Then you have the issues of feminism and LGBT rights. With International Women’s Day and ‘Coming Out’ parties on the rise, the occasions and people you can cater to are endless!

EXPLORE HUMOUR

The rise in popularity of rude cards simply cannot be ignored, and although they’re not to everyone’s taste, a shared sense of humour is essential in strengthening friendships and relationships. If you feel comfortable enough to unleash your crude side then do it! Even if it’s erring more on the side of ‘cheeky’ rather than ‘f*ck-sh*t-w*nk-b*llocks’. Is there any better feeling than knowing you’re helping people make their loved ones laugh out loud by purchasing one of your designs?

MODERN-DAY SENSATIONS

You can’t go wrong with a card based around modern-day phenomena, right? Vegans, social media, memes, and Love Island, to name just a few. These subjects were unheard of years ago but have now skyrocketed into our lives making them the perfect basis for relatable greetings cards. People want cards that they know the recipient will identify with and want to keep as a memento, and you have the power to create them!

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Find Pack a Punch Designs here.

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New Themes for Father’s Day 2018

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Here at thortful HQ we’ve been brainstorming some particularly Dad-related topics to inspire your Father’s Day designs! From classic ‘Dad’ TV shows, to current trends to adapt for the occasion, read our hotlist to get inspired:

 

Sports and Hobbies:

Football – think specific teams rather than football in general: Dads can be very loyal to their particular team and often pass this onto their kids!

Other Sports: rugby, cricket and golf.

Fishing (this is supposedly the most popular hobby in the UK!).

Hobbies you participated in with Dad when growing up: Airfix, Scalextric, Trains, Lego.

Pets:

From the dog

From the cat

Cat/dog themed

TV and Film:

Think about characters and quotes or catchphrases which might tie in well!

Blackadder

Fawlty Towers

Only Fools and Horses

Dad’s Army

Alan Partridge (I’m Alan Partridge)

Top Gear

Bottom

Victor Meldrew (One Foot in the Grave)

James Bond

Peter Kay

Current trending topics:

Politics (or political figures) – think Trump, Corbyn etc.

Peaky Blinders

Game of Thrones

Memes

We want our Father’s Day 2018 collection to stand out from the crowd, and for you guys to make lots of sales on your designs, so we hope these ideas help you to feel inspired!

Remember to search the site before designing and uploading, in order to make sure your design is offering something unique and is unlike anything we already have on thortful.

Get your Father’s Day designs uploaded to the site by Monday 7th May to ensure they get considered for this year’s collection!

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Mother’s Day Sharing Images 2018

We’ve got some more images to help you promote your thortful cards!

Just use the design programme of your choice to slot your card designs into the blank spaces. Add a caption, then link to your profile or the card itself, and share away!

Right-click or Ctrl + click and save:

Mother's Day Sharing Image 1

Mother's Day Sharing Image 2

Mother's Day Sharing Image 3

Happy Sharing!

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Valentine’s Sharing Images 2018

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It’s that time again! Get sharing your thortful cards with your followers in order to drive those Valentine’s purchases. Simply download some of our handy sharing images and pop your card design into the blank space.

Remember to add a catchy caption to the image, then link to your profile or the card itself, and share away!

Right-click or Ctrl + click and save:

Valentines Day 2018 Landscape 1

Valentines Day 2018 Landscape 2

Valentines Day 2018 Portrait 1

Valentines Day 2018 Portrait 2

Valentines Day 2018 portrait 3

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Christmas Card Gift sharing images

New advent asset

 

Share your designs and let your followers know that they can now send some snazzy Christmas socks or a beautifully crafted Advent calendar along with your cards! Simply use the programme of your choice to slot your own designs into the blank space, and share 🙂

Why not use one of our captions to make it EVEN easier to share?

My @thortful cards are now available to send with an amazing choccy gift! Get them here > [Link]

Need a pressie AND a card? The folks over @thortful have got you sorted with my designs now available as Christmas Sock Cards.

A card and a gift in one: Advent Cards are new @thortful. 

Be top of the Good List this Christmas and stand out from the crowd with my cheeky design, now available from @thortful as a Sock Card!

Just right-click or cmd + click to save, and remember to link through to your profile or the card itself when you share!

 

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Xmas socks 2017-1

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Your guide to making Christmas a thortful success!

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With the Christmas season already upon us, make sure you’re promoting your thortful cards in order to make the most of the seasonal sales. We’ve got five great tips to help you fly through the festive period and get your cards selling.

1.Plan plan plan!

The key to getting your Christmas merchandising right is planning when to post. Make a schedule, plan some nice posts around your cards and then stick to it. You can even do some research on the best hashtags to use, then pop them onto all of your posts!

2. Time is of the essence

Try to post around once a week, to keep the momentum going, and check what the best timings are to post so as to catch as many followers as possible. Start early, and target those early-bird buyers who are keen to get their hands on your designs, then progress to posts emphasising that ‘the time is now’, and of course close to the time you can make your posts appeal to last-minute buyers and quote the final posting days.

3. Targeted posts

Make sure that your posts are aimed at a specific group or narrowed down from being generally festive in some way. Generic Christmas themes won’t help you to stand out, so try to think about specific niches. Whether this takes the form of cards for a specific relation or family member, cards around a popular theme (think gin or Star Wars!) or simply funny cards which appeal to a particular sense of humour.

4. Hashtag #thortfulchristmas

Get your tags and hashtags right! First of all remember to tag us @thortful and use our Christmas hashtag #thortfulchristmas to let people know where to get your cards. Use as many hashtags as you can on platforms like Instagram – do your research ahead of time and make a list of relevant hashtags to use on every card post, then add individual hashtags which are highly relevant to your design.

5. Fit your posts to our marketing

We’ll be focussing on the following themes for our marketing, so aligning your own posts with ours will help to optimise.

  • Unique cards – it’s much easier for us to promote cards which are a little bit different or unusual
  • Funny cards – humour sells!
  • Rude cards – obviously this ties in with humour, so rude for the sake of it won’t cut it, but cards that use rude humour can work really well.
  • Specific trends and niches: gin, prosecco and booze, cats, dogs, and movie themes (think Star Wars, Elf and Home Alone).

How to use trends to inspire your card designs

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Hi, my name’s Nicole and I’m the owner and designer at Native 21! I’ve teamed up with thortful to give you a few handy hints and tips on following trends to inspire card designs…

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Keep your ear to the ground

Is your Twitter timeline filled with Great British Bake Off puns? Facebook flooded with witty and relatable memes? Don’t just endlessly scroll, take inspiration! Social media isn’t compulsory, but it’s a huge bonus. Be sure to follow and like the popular news and media pages and get a feel for the latest trends. What are your friends sharing, what content are the media pages posting, or are you seeing posts about ‘great episodes’ of ‘that TV show’ over and over?

Personally, I’ve only ever seen 2 episodes of Game Of Thrones (I know, I know) but we’re all pretty aware that it’s probably the most popular TV show ever. It’s because of this I see Game Of Thrones cards doing so well as it has such a large audience and fanbase, even if I have to research who ‘Jon Snow’ is and when winter is actually coming!

Find the niche

Don’t be scared to experiment with creating a design that might be a little niche or ‘out there’: that’s exactly what customers are looking for! How many times have you wished for something really unique, only to find no such thing exists? Be your own Dragon’s Den success story by creating something new and exciting. Controversial, slightly rude and even explicit cards also work wonders as you definitely wouldn’t find those on the high street, but they will be sure to put a massive smile on the recipient’s face (or more likely, an awkward laugh when they open it in front of the entire family). Celebrity figures adored by the millions and Hollywood heartthrobs also make for brilliant designs, but have you ever seen that certain someone on the front of a birthday card? If not, what are you waiting for!

Your own (funny!) take on it

The best trend-led designs are those that bring a new (humorous) perspective to a character or theme. What is the character known for, or what do they typically do or say? Think about how you can spoof this in your design, or poke a little harmless fun at the character, whilst still relating it to a card-sending occasion where possible. Puns work really well here, but you can also use illustrations to the same effect.

Blast from the past

Just because it’s not all over your timeline, doesn’t mean it’s not still relevant. Think back to that TV show you watched as a teenager, that cult classic that still tops everyone’s favourite movie list, or something that screams ‘throwback’. Don’t just wish a Happy Birthday, give the gift of good ol’ nostalgia.

Hashtag #RELEVANT

Be proud of your creations and share with your Instagram followers! Using relevant hashtags – whether this be trending celebrities or memes – will allow new people to find your designs and head straight to Thortful. Tag that celebrity or news outlet because you never know who is scrolling through.

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Don’t let your cards just be plonked on the mantlepiece with the other plain obligatory greetings cards – stand out! In essence – eat, sleep, meme, repeat – and you’ll do just fine!

Find Nicole’s cards here.

How to tag your cards

Tag it right

 

We know that the science of tagging can be more complex than nuclear physics, so we’ve written a simple guide to give you some key tips on how to tag for optimum results on thortful. Remember that if you miss one or two then you needn’t worry as we edit and optimise them when moderating, but if you can get them right first time then this will speed up the moderation process and get your cards into the catalogue quicker!

 

DEMOGRAPHICS

First of all, decide what gender the card is for:

Male    Female    

Then decide what age group the design is for. If it’s a birthday design for a specific milestone, then add the age specific age instead of the age group:

Child    Teen    Adult    1    2    3    4    5    6    7    8    9    10    11    12    13    14    15    16    17    18    21    30    40    50   60    70    80    90    100

 

RECIPIENTS

Where applicable, if your card is designed for a specific relation then please add the relevant tag(s):

Dad    Brother    Sister    Daughter    Son    Cousin    Aunt    Uncle    Grandmother   Grandfather    Grandson    Granddaughter    Godmother    Godfather    Godson    Goddaughter    Stepsister    Stepbrother    Stepdad    Stepmum    Niece    Nephew    Fiance    Fiancee    Boyfriend    Girlfriend    Wife    Husband    Partner    Brother-in-Law    Sister-in-Law    Father-in-Law    Mother-in-law    Son-in-Law    Daughter-in-Law    Twin    Newlyweds    Couple    Gay couple    Teacher    Colleague    Friend

(Please note if you add a recipient tag which is not relevant or your design is not specific enough for this recipient then we will have to remove it!)

 

STYLE

Next add tags that apply to the style of the card. Please only add the tags which are relevant to the features of your design – erroneous ones will be removed:

Cute    Funny    Photographic    Modern    Trendy    Arty    Pretty    Pun    Traditional    Spoof    Typographic    Retro/Vintage    Typography    Contemporary    Humour    Illustration    Rude    Cheeky    Animal    Love    Quotes    Inspirational    Booze    Alcohol    Pet    Cat    Dog

 

POPULAR SEARCHES

Add any of the tags which are relevant for popular searches.

Prosecco    Gin    Wine    Beer    Cycling    Cat    Dog    Avocado    Cheese    Cake    Unicorn

 

SPECIFIC TO YOUR DESIGN

Finally, make sure to add any tags which are specific to your design. For example, this might mean adding the words of the caption, or the illustration featured.

Sometimes this involves being more specific about the style tags (i.e. if it’s got an animal on it, what animal is it?) or perhaps it has a specific person or character on it (who is it?), or if it has a floral pattern then add ‘floral’ and ‘flowers’.

 

WHAT NOT TO ADD

There are some tags which can mess with our search system, which we ask you to avoid:

  • Don’t add a singular and plural of a word (i.e. ‘flower’ and ‘flowers’ or ‘pony’ and ‘ponies’)
  • Don’t add the occasions themselves (cards are automatically returned in searches under the occasion category they are entered into, so there’s no need to add a it as a tag as well)
  • Don’t add duplicate words (i.e. ‘dog’ and ‘cute dog’)
  • Don’t add compound word tags (i.e. ‘funny cat’ ‘funny-cat’ or ‘funnycat’)
  • Don’t add the word ‘card’ (we are a card website so this tag is not necessary and will be removed!)