21st August 2015 Ghazzala Zubair


Screen Shot 2015-08-20 at 16.02.30 Screen Shot 2015-08-20 at 16.02.16Our last Thortful Design this week is from Mikaëla Craig, a Montreal, Canada-based, multi talented Art Director, Graphic Designer and Typographer. We’ve been quite vocal about how much we love the Summer in the past, but we don’t discriminate between seasons at Thortful HQ! We love Mikaëla’s work, particularly because she seems to effortlessly incorporate the spirit of cool Montreal into her branding work.

Mikaela’s branding for the Faded Underwear Company (above) is perhaps the body of work most obviously inspired by where she’s based and its crisp winters. Faded Underwear Co. itself is a very meta Montreal boxer and lifestyle company, but she’s also created branding identity for a NGO for young people called “Hockey Without Borders”, which is different and similar to this work in all the right ways, and conscientious too. How Thortful! You can see all the action here – we hope Mikaëla’s magic means that you have a cool weekend!

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