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The latest from thortful HQ

THE THORTFUL BLOG

Mother’s Day Sharing images

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We’re back with some handy sharing images for you to drop your card designs into and share away! Right-click or ctrl + click to download them, then use the programme of your choice to slot your own designs in. Make sure to link through to your profile when you share!

See below for ideas on how to caption them:

Make sure your mum knows how much you love her with one of my Mother’s Day designs from @thortful!

Give Mum a token of your appreciation with my card from @thortful 

Ralph Waldo Emerson got it right when he said that ‘men are what their mothers made them’! Show Mum some love with my card from @thortful

Mother’s Day is coming soon! Make sure Mum isn’t disappointed: get this design @thortful

They say home is where your Mum is! Remember to send her a card this Mother’s Day: get this one from my @thortful profile

 

Just right-click or cmd + click to save!

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Your Yearly Upload Schedule

thortful Yearly Upload Schedule

Just right-click or cmd + click to save!

 

Get organised and get ahead!

We’ve put together a handy little calendar to keep you on track. Check when you need to be uploading your occasion designs in order to stay ahead of the crowd, and make sure that your cards are right there in front of customers when they start searching.

We’ve given you the key dates to start uploading for each of the main seasonal occasions and the cut-off for having them ready to go.

And pssst…! Those early uploads are MUCH more likely to get chosen for a press feature too 🙂

 

COMING SOON: Chocolate Cards!

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We’ve got a delicious new addition for your thortful cards on the way! Soon, customers will be able to add a premium 100g bar of chocolate from luxury choccy brand Chocolate and Love to their card, for those times when they want to add a little extra love to their card.

Organic and fairly traded, we’re going to be offering a variety of flavours to begin with: Mint, Orange and the original tasty Panama.

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Your designs will be formatted in a similar way to the Keepsake Cards, with a 5mm strip of your design printed onto the spine of the card, and any message printed on the left-hand side of the inside.

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We hope this will give thortful customers all the more reason to buy your cards, setting us apart from other retailers and adding to the thortful ethos without taking away from your great designs. All in all it will mean more sales for you, and more of those precious royalties! 🙂

 

 

Don’t bin them! 10 inventive ways to upcycle this year’s Christmas cards.

With the end of the festive season upon us, it’s time for the decorations to come down & be packed away for another year. But what do you do with all the Christmas cards that have been lovingly sent to you? Here at thortful we don’t want to see them in a landfill, so we’ve come up with our top ten tips for recycling them:

1. Gift tags – One of the best tricks of the trade: simply cut your old cards into a shape of your choice, grab a hole punch and add some string or ribbon!|

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2. Postcards – Use the card front as a postcard to send to your loved ones next year (just be sure it’s not going back to the same person!)

3. Magnets – Get the kids involved! You can cut your cards into small shapes and use stick-on magnets to create the perfect fridge decorations for next Christmas.

4. Bookmarks – One of the simplest and quickest transformations for your old cards: cut a long strip and punch a hole in one end to add a bookmark tassle. You might want to include a homemade bookmark with any books you give away next Christmas to add a more personal touch to your gift!

5. Coasters – Grab a pair of scissors and some laminate film to create your Christmas coasters. You can even stick two together to give your coasters a double-sided twist!

6. Decorations – Pretty cut-outs, a hole-punch, and some string or ribbon is all you need to make beautiful hanging decorations for the tree next year!

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7. Christmas planner – The front of your Christmas card will make the perfect cover for next year’s planner. All you need is a few sheets of paper, a hole punch, and some ribbon to secure together at the top. Once complete, you’ll be able to fill the pages with your Christmas shopping and to-do lists!

8. Place cards – The perfect way to set the table for next year’s Christmas dinner.

9. Bunting – Cut your cards into triangles and fold each top over a piece of string or ribbon, securing with glue. By hanging this in the house, you’ll be setting the perfect scene for the festive season.

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10. Wreath – With a little bit of patience and artistic flair, you can create your very own wreath to decorate the interior of your home. After cutting your cards and securing in a circular shape with glue, simply punch a hole and add some ribbon to hang on your doors!

 

 

 

Creator Day Survey: Tell Us What You Think!

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We’re thinking about holding a ‘Creator Day’ in 2017, to help our creators get the most out of thortful and ensure you’re building your sales. Take our 5-minute survey to tell us what you think it should entail!

https://www.surveymonkey.co.uk/r/thortfulcreatorday

 

Valentine’s Sharing Images

We’ve created some handy sharing images for you to use in your Valentine’s promotion – just add your cards!

If you’re struggling for copy to post alongside them, then check out these suggestions for inspiration:

Love is in the air this Valentine’s! Show someone you care with my cards available on thortful <3

Cupid is back! Send your other half one of my Valentine’s designs, available on thortful!

Send some love with my Valentine’s designs, available on thortful… <3

Cupid shot you? Don’t worry, you can tell them how you feel with my Valentine’s card, available from thortful.

Happy sharing!

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Your December Creator Calendar!

Get a heads up on what we’ve got planned for December, and tailor your own marketing around it with our handy Creator Calendar! Make sure to use our handy tips for getting your cards out there and increasing sales too 🙂

thortful Creator Calendar December 16

thortful Creator Calendar December 2016

(Just click the link to download.)

Introducing Keepsake Cards

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We’ve had some fantastic, funny (and a tad cheeky!) cards added to our catalogue lately, and this sparked an idea from our CEO Andy… Why send a card to a friend for them to throw away after a matter of days? With so many brilliant designs, wouldn’t it be great if you could give them something to carry around with them, spreading the word about thortful and building your brand awareness wherever they go?

thortful are launching a new add-on to cards, to make them last that little bit longer and mean that little bit more: Keepsake Cards will give customers the option to make their card into a handy notebook for the recipient to keep!

The Keepsake Cards will contain around 50 sheets of premium 120gsm paper, which can be lined or plain, and will feature any message which the sender chooses to add on the inside cover. The same high-quality card stock will be used for the printed design and the same information will be featured on the back, highlighting your brand name and bio (just like on your cards!).

Keepsake Cards Victoria Black Hate Least no text smallWhat’s the idea behind Keepsake Cards?

We think that it’s a real shame that beautifully designed, carefully printed cards are left to sit on a mantelpiece for just a week or so before they’re usually thrown away. We believe that your designs are so great that they are worth keeping – and we think our customers will agree!

Why is this great for you?

This is a unique product which isn’t available anywhere else! We think this will be a great way to give thortful another unique selling point and give buyers all the more reason to choose thortful over other brands out there! More customers for us means more people admiring and buying your designs, and of course this means more of those industry-leading royalties for you 🙂 And what’s more, when customers choose your Keepsake Card they’ll be giving you valuable brand exposure wherever they take it!

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Things to note:

  • We will be launching Keepsake Cards in time for Valentine’s 2017, so expect to see your cards being bought as a Keepsake version early next year.
  • We are still working on the envelopes for these special cards, but we are hoping to offer thortful grey ones which are slightly larger and sturdier.
  • Whilst we will only offer the Keepsake option for both portrait and landscape oriented cards, we will only be offering lined paper for portrait designs, as we can currently only support it in this format.
  • You won’t need to change your design templates, as we will simply copy the ~5mm along the left-hand side of the image file, and print this along the spine (see our mock-up below!).
  • This means that your current designs will be printed exactly the same as your cards on the front and the back, but with beautiful notebook paper inside!

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See your design as a Keepsake Card!

As one of our valued creators, we’re going to be giving you the opportunity to purchase one of your designs as a Keepsake Card for a discounted price ahead of our launch (and you’ll still get your 50p royalty on this purchase – think of it as an EXTRA discount!).. We’ll let you know when the systems are in place to produce Keepsake Cards, and give you the full details on how to get your hands on one early next year.

Got Questions?

If you can’t find the answer here then drop us an email on team@thortful.com.


The Small print:

Have a licensing agreement which will interfere with offering your design as a Keepsake Card? Not to worry: you can choose to opt any design out of the Keepsake Card option – just drop us an email. We’ll also be building in a button below each card on your profile, so soon you’ll be able to control this yourself.