#ThortfulDesign

Screen Shot 2015-08-20 at 16.02.30 Screen Shot 2015-08-20 at 16.02.16Our last Thortful Design this week is from Mikaëla Craig, a Montreal, Canada-based, multi talented Art Director, Graphic Designer and Typographer. We’ve been quite vocal about how much we love the Summer in the past, but we don’t discriminate between seasons at Thortful HQ! We love Mikaëla’s work, particularly because she seems to effortlessly incorporate the spirit of cool Montreal into her branding work.

Mikaela’s branding for the Faded Underwear Company (above) is perhaps the body of work most obviously inspired by where she’s based and its crisp winters. Faded Underwear Co. itself is a very meta Montreal boxer and lifestyle company, but she’s also created branding identity for a NGO for young people called “Hockey Without Borders”, which is different and similar to this work in all the right ways, and conscientious too. How Thortful! You can see all the action here – we hope Mikaëla’s magic means that you have a cool weekend!

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#ImageOfTheDay

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Today’s Image Of The Day is more of an excuse to post Nicolas Mardones’ portfolio, but also to share the motivation for the weekend – we’re all close to wrapping up the week. We have some incredible stuff lined up for the coming weeks here at Thortful, so we thought we’d take this moment of rest to indulge in the simplicity of Nicolas’s instagram, which is full of incredible calligraphy and hand lettering.

It’s pretty common knowledge that watching koi fish is so therapeutic because we, as human beings, love watching the figure 8 formed continuously, which is why it’s so calming to watch typographers work and why handlettering videos are so shareable. Well, Nicolas’s instagram is the jackpot for videos on calligraphy; short, sweet, and likely to give you a perfect push into the weekend. You can see all the action here.

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#ImageOfTheDay

10402850_547459422032077_7338554576390374430_nIt was very difficult to pick just one item from Marc Fernandez’s wonderful and crisp portfolio, so we picked everyone’s favourite sci-fi character! Well, not everyone’s, but you see our point? We think what sets Marc’s portfolio aside, and what makes it so thortful, is its diversity. A strong identity is an important thing to have as a creative, but versatility is also key, as Marc demonstrates on his behance page.

Having played with every medium in his work including illustration, calligraphy, graphic design, hand lettering and printing, Marc showed not just excellent design acumen and the great ability to curate a stylish collection of images, but also the ability to motivate himself and grow as a creative. We love it! You can see Marc’s instagram here.

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#ThortfulDesign

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Today’s Thortful Design is one that will probably ring close to a lot of people’s hearts. We’ve featured Lina Mukovozova before (you can see her bee-branding here), but we thought we’d do it again, for her beautifully minimal posters against animal cruelty. Lina herself says the project was personal and her intention was to raise awareness in a more creative and subtle way, which we think is smart – as much as we love Thortful initiatives, people do have tendency to become desensitised to one type of promotion, leaving the designers to roll their sleeves up.

We’ve mentioned this before too, but Lina is a brilliant editorial designer, vector illustrator and web designer who dabbles in front-end development. We also happen to know she thinks outside the box and is far ahead of the game. Visit her personal website for clean, minimal, and modern design if you like what you’ve seen so far.

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#ThortfulDesign

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We’ve all had this problem. Even if it’s a story we keep to ourselves or only share among our most intimate friends, we’ve all been there. Today, we’ve got a design crush on Bill Acheson’s “Where to Wee” app for Cintas Clean. A creative collaboration between Bill (Spacecadet Design), Dave Pitcher, Centrix, Visual Lizard, “Where To Wee” is perhaps the most thortful design we’ve featured so far on the blog.

Available for download on both the Google Play and Apple Stores, “Where to Wee” allows users to see what features each public bathroom has (disabled access, changing rooms, whether or not it’s free), and allows us to rate each bathroom by cleanliness and stock. Lifesaver! But really, Bill’s portfolio is exceptionally appealing to those looking for user friendly, no-frills, relevant design. Just see his work for the Winnipeg Art Gallery or Grajewski Photograph. Check him out on his personal web or on instagram to connect.

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#ImageOfTheDay

Screen Shot 2015-08-19 at 09.58.47Finally, a playful image of the day! We do love our images to be as thortful as possible, whether wry, conscientious or otherwise, but sometimes you’ve just got to have a monkey around.

The ape above was illustrated by the lovely Lydia Perez in 2012 (as you can see) as a backpack design for the Sprayground Contest. In case you hadn’t heard, the Sprayground Contest involves putting a backpack (preferably one you’ve designed) on a government statue, snapping a picture and sending it in to Sprayground. We think this is a cool, tongue-in-cheek-way to create content, and we’re ever so grateful to Sprayground for bringing talented young illustrators like Lydia to our attention.

Lydia has worked at Ogilvy & Mather in Santo Domingo, the Dominican Republic, and hails from there originally, which is something you can definitely see in her warm, bright work. Take a look at her behance page here.

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#ImageOfTheDay

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Today’s #imageoftheday is the rare kind of illustration we haven’t featured before – the fashionable kind. We can’t get enough of Sunny Gu’s hugely intricate illustrations based on her love of an unusual (but completely logical) combination of hot summers and amazing jewelry. The “Summery Gems” series comes in four variations: Into the Wild, California Sunshine (above), Palm Tree Dreams and Flamingo Love. If you love fashion and design with a warm, vibrant palette and a Studio 54 vibe, see more at Sunny’s personal website.

As a sidenote, know that Sunny is an authentic California-based illustrator (originally from China), and has been commissioned by a wide range of giants across the fashion magazine, design and cosmetic industries: Condé Nast Publications, Vogue, InStyle, Elle, Versace, D&G, Carolina Herrera, Shiseido and Neutrogena to name a few. Connect with her on twitter or instagram if you loved her portfolio.

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#ThortfulDesign

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Thortful Design that’s aesthetically impressive, has scale, and pro-enviromentalism? Sign us up immediately. This very moment. Irungu Ngumba’s posters for Lucozade (of which there were originally four, but we picked our personal favourites), were created to promote the Lewa Marathon , which is usually held around 140 miles north of Nairobi, Kenya, and was named by Runner’s World Magazine as ‘One of the top ten races to run in your life’. We don’t doubt it.

Even though any marathon is a huge undertaking, the Lewa Marathon itself was specifically launched to fundraise for community development and wildlife conservancy. Now look at Irungu’s posters and tell us they don’t convey the above message perfectly. You can’t, can you? Chiefly because Irungu is an incredibly talented art director and creative consultant who, as well as working with heavyweights like Lucozade, was an in-house art director for Ogilvy & Mather Kenya and Leo Burnett Kenya before becoming a Creative Consultant at Pxell Concepts. You can check out Irungu’s Behance page here or connect with the Pxell Creative Group here at their website.

 

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#ThortfulDesign

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As we mentioned earlier we’re feeling the midsummer haze at Thortful HQ. A book, a movie, a little HBO and some air conditioning and we’d be set. We’re very lucky to come close enough by looking at some incredibly thortful design, this time from the very talented Susan Marianas and her designer friends. George Orwell’s Animal Farm being published 70 years ago today is just a happy coincidence.

Susan picked books close to her heart (and ours, might we just say) including the above, as well as Holes by Louis Sacher, Charlotte’s Web and The Giver. As part of an on-going project to redesign a book cover every day, Susan has designed some twenty plus covers, a selection of which you can see on her website. Susan’s a talented Toronto graphic designer to whom aesthetics, design and sincerity are all the same thing, so you’ll be sure to find plenty of wonderful design on her portfolio. Check out her twitter or instagram to connect.

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#ImageOfTheDay

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There comes a point part way through the summer where we almost wish the sunshine would go away so that the Autumn TV schedule would come back. We’re in one of those moods today at Thortful Headquarters. As such, our Thortfully designed image of the day is a poster by Alexander Bielovich promoting – you guessed it – Mad Men. We can’t quench our thirst with anymore Mad Men, so we might as well stare wistfully at one of the better meta-esque posters it inspired, eh? (If you like it, stick around for more fan-art-based design later on today, though that one’s for the bookworms.)

We digress! Alex is a graphic designer, illustrator and typographer based in Durban, South Africa. He’s done it all, including design work for Nestlé, branding for local companies, creating his own typeface, and just generally curating a lovely, current portfolio which you can see here. You can also connect with him on his instagram or see his inspiration on tumblr.

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