‘My thortful journey’ – Small Business Saturday & tips on how to prepare.

This year for the first time ever thortful will be celebrating Small Business Saturday, taking place on the 27th of Nov. Since our inception it’s been our mission to support and nurture Small Businesses – yours included! We want to have a phenomenal Small Business Saturday and we need your help! Our wonderful customers need to see the amazing creators that make up our marketplace and learn how they can help to support all of our independent artists and small business owners. Here’s our plan to celebrate you – our talented creators. 

What are we doing?

We will be asking you to participate by using our sharing assets (coming next week) to tell your followers and customers about your #thortfulstory. We’d love you to do so by holding a sign that says ‘My thortful story’ which you can create digitally in your own branding or simply use paper and pen. Then detail your experience on what being a thortful creator means to you in the caption. When sharing on socials, use our hashtag #thortfulcards we will be sharing them across our social channels.

To make Small Business Saturday even more attractive to our customers, and to get them to buy more cards, we will be offering all our customers free postage on all A5 cards from 16th November until Small Business Saturday 27th November.

Tips for preparing:

  1. Time your promotions with new designs. By adding new designs your customers haven’t seen before around the same time, you will pique their interest and increase clicks to  your links and check out your profile.
  2. Facebook is a great starting point for a conversation. 31.5 million people in the UK are on Facebook. This isn’t just where your friends are spending their social media time, it’s where your potential customers are likely to be spending a lot of their social media time too. Make sure you’ve set up a Facebook business page so customers can get in touch with you, become familiar with you and your brand and see your promotions. Your business page should express your brand’s personality.
  3. Tease the event on social media and create a buildup to the day. You can do this by showing your designs, what the day means to you, showing how it relates to your brand and telling consumers why it’s important. Use a variety of media types to make sure your customers and followers aren’t getting bored such as reels, stories, carousels, Facebook posts, and TikToks.
  4. Do something special. Change up what you usually do to drive interest. If you make it something special, your customers will believe it is too. 

Please keep an eye on our socials and our blog next week for the sharing assets and more info.