Christmas Card Sharing Images

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Sharing can help you to boost your sales, especially around one of the biggest card-buying seasons of the year! We’ve created some Christmas-themed images to help you let your followers know that your cards are available on thortful. Simply use the programme of your choice to slot your own designs into the blank space, and share away ūüôā

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Just right-click or cmd + click to save, and remember to link through to your profile or the card itself when you share!

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How to tag your cards

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We know that the science of tagging can be more complex than nuclear physics, so we’ve written a simple guide to give you some key tips on how to tag for optimum results on thortful. Remember that if you miss one or two then you needn’t worry as we edit and optimise them when moderating, but if you can get them right first time then this will speed up the moderation process and get your cards into the catalogue quicker!

 

DEMOGRAPHICS

First of all, decide what gender the card is for:

Male    Female    

Then decide what age group the design is for. If it’s a birthday design for a specific milestone, then add the age specific age instead of the age group:

Child    Teen    Adult    1    2    3    4    5    6    7    8    9    10    11    12    13    14    15    16    17    18    21    30    40    50   60    70    80    90    100

 

RECIPIENTS

Where applicable, if your card is designed for a specific relation then please add the relevant tag(s):

Dad    Brother    Sister    Daughter    Son    Cousin    Aunt    Uncle    Grandmother   Grandfather    Grandson    Granddaughter    Godmother    Godfather    Godson    Goddaughter    Stepsister    Stepbrother    Stepdad    Stepmum    Niece    Nephew    Fiance    Fiancee    Boyfriend    Girlfriend    Wife    Husband    Partner    Brother-in-Law    Sister-in-Law    Father-in-Law    Mother-in-law    Son-in-Law    Daughter-in-Law    Twin    Newlyweds    Couple    Gay couple    Teacher    Colleague    Friend

(Please note if you add a recipient tag which is not relevant or your design is not specific enough for this recipient then we will have to remove it!)

 

STYLE

Next add tags that apply to the style of the card. Please only add the tags which are relevant to the features of your design – erroneous ones will be removed:

Cute    Funny    Photographic    Modern    Trendy    Arty    Pretty    Pun    Traditional    Spoof    Typographic    Retro/Vintage    Typography    Contemporary    Humour    Illustration    Rude    Cheeky    Animal    Love    Quotes    Inspirational    Booze    Alcohol    Pet    Cat    Dog

 

POPULAR SEARCHES

Add any of the tags which are relevant for popular searches.

Prosecco    Gin    Wine    Beer    Cycling    Cat    Dog    Avocado    Cheese    Cake    Unicorn

 

SPECIFIC TO YOUR DESIGN

Finally, make sure to add any tags which are specific to your design. For example, this might mean adding the words of the caption, or the illustration featured.

Sometimes this involves being more specific about the style tags (i.e. if it’s got an animal on it, what animal is it?) or perhaps it has a specific person or character on it (who is it?), or¬†if it has¬†a floral pattern then add ‘floral’ and ‘flowers’.

 

WHAT NOT TO ADD

There are some tags which can mess with our search system, which we ask you to avoid:

  • Don’t add¬†a singular and plural of a word (i.e. ‘flower’ and ‘flowers’ or ‘pony’ and ‘ponies’)
  • Don’t add¬†the occasions themselves (cards are automatically returned in searches under the occasion category they are entered into, so there’s no need to add a it as a tag as well)
  • Don’t add duplicate words (i.e. ‘dog’ and ‘cute dog’)
  • Don’t add compound word tags (i.e. ‘funny cat’ ‘funny-cat’ or ‘funnycat’)
  • Don’t add the word ‘card’ (we¬†are a¬†card website so this tag is not necessary and will be removed!)

 

Zoe Brennan: How to Design a Bestseller

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At Zoe Brennan we know the benefit of having a best-selling design. Here’s how you can too.

Let’s start with an analogy. Picture a football team. You have your defenders, midfielders…okay, we’ve exhausted my football knowledge but you get the point: there’s loads of different players. Now let’s focus on who’s up front- the striker. Without them there’s no goals, no glory. They’re the one that gets lifted in the air, their name chanted as the final minutes tick down. They turn a team that can hold their own into a winning team.

Enough with the football analogy: what I’m saying is it’s okay to have a decent line up of designs that can go the distance but everyone really needs a few big hitters that will catapult them to the next level.

Every design can’t be an out right winner. (I wish they could be. Believe me) There will always be those who out perform the others, it’s just the law of averages. So, how do you go about creating a bestseller?

 

Think SeasonallyРbig card buying occasions like Christmas, Valentine’s Day etc. are going to be your rocket fuel. Our Financial Burden card out sold our other designs by over 6000%. (Yeah, I know, mental.)

 

Be On TrendРthere’s always a focus for comedy. Sometimes it’s meme-led, other times it’s purely topical (be that political, celebrity focused or lifestyle-led for example). Try following a few humorous pages on Facebook and Twitter. You’ll soon spot what the big thing is right now. How can you put your own spin on it?

The same idea goes for what’s in aesthetically- follow blogs, grab some books, and get researching what’s coming into fashion.

 

Be RelatableРwhen designing for specific occasions think about what really gets you, what grinds your gears or floats your boat. You’ll soon find others feel exactly the same way and when a design speaks to someone directly they’ll snap it up in a heartbeat. Design the card you want to buy.

 

Plan in AdvanceРChristmas doesn’t start when the tinsel comes out; ideally, you should have seasonal designs done about six months in advance. I know it feels wrong to be finishing festive designs when you’re still wearing shorts but it’s the best way to get maximum exposure. You’re more likely to stand out if you’re ahead of the game.

 

Take ChancesРbe different. You might think your idea is too niche to work but that’s exactly what customers are looking for. Follow your heart and think outside the box. No one likes to see the same thing again and again.

 

If you’re thinking of starting to design cards but feel overwhelmed, don’t worry about having hundreds of awesome designs. It’s perfectly feasible to have just a handful of carefully crafted designs and still reap the benefits. Get it right and that might be all you need.  

Find Zoe Brennan cards here.

Tips on writing a card to a friend or family member suffering with mental health issues

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Creating a Moment of Intervention. . .

Want to send a card? Not sure what to say? You’re not alone.

Sometimes it can be hard to tell which of our well-meaning comments will be helpful and which may actually hurt more than they help.  Below are some guidelines from the Depression and Bipolar Support Alliance for letting someone know you’re there if they are suffering from a mental health disorder. 

Put the statements into your own words, the most important thing is that your friend or loved one knows you’re there, and that they have your support.

WHAT HELPS WHAT HURTS
I know you have a real illness and that’s what causes these thoughts and feelings. It’s all in your head.
I may not be able to understand exactly how you feel, but I care about you and want to help. We all go through times like this.
You are important to me. Your life is important to me. You have so much to live for – why do you want to die?
Tell me what I can do now to help you. What do you want me to do?
I can’t do anything about your situation.
You might not believe it now, but the way you’re feeling will change. Just snap out of it.
Look on the bright side.
You are not alone in this. I’m here for you. You’ll be fine. Stop worrying.
Talk to me. I’m listening. Here’s my advice…
I am here for you. We will get through this together. What’s wrong with you?
Shouldn’t you be better by now?

 Source: http://www.campusmindworks.org

Instagram intro GJW x thortful + Chasing the stigma

Gary James McQueen (nephew of the late Alexander McQueen) has collaborated with thortful to design an exclusive range of cards especially for sending to friends and family suffering with mental health issues, with the aim of bringing the subject to the forefront. All proceeds from sales of these cards will be donated to Chasing the Stigma, a charity bringing people together for a better understanding of mental health.

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How to get a press feature for your cards

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If you’re a creative type then you’ll know the power that comes with having people notice your work. Press features are a great way to get your designs in front of customers who are pre-disposed to like them and be keen to buy, as well as making your brand look great and spreading the word about your thortful designs! Here we’ve asked our resident PR expert Louise Rowlands to come up with her¬†top tips on securing some coverage:

Choose wisely

Identify which local press titles would suit your card designs. Who is your target market? What do they read? How are your cards perfect for them? Once you‚Äôve worked this out, find out who you need to be speaking to and put your designs in front of the right people! Who writes/sources stories or features at your key titles?¬†It‚Äôs likely to be a reporter if it‚Äôs a news story or an editorial or features assistant if it‚Äôs a product feature.¬†Do your research and find out what they‚Äôre looking for, and how you can connect with this. Work out where you‚Äôre most likely to get a feature too (as a story, or a product feature in the ‚Äėshopping‚Äô pages?) and how you can target your cards towards this.

How are your cards current?

How does your card design (or range) relate to the current zeitgeist? Is it for an upcoming occasion? Does it tap into what is on-trend? Journalists want to write about things which are relevant for their audience!

What’s your angle?

The first thing to ask yourself is what makes your design(s) (or you!) stand out, what makes it/them different from all of the other cards out there? Journalists are looking for a hook, so not just a product but a story behind it too. What inspired your design(s)? How have you made your brand unique or successful, how have you changed your own life or that of others? Being a creative person with some good card designs is simply not enough of an angle to be feature-worthy!

Have a presence

Having a thortful profile is not enough – you need to be easy to find across social media, and ideally have a website where you express some personality, and make your brand 3D. Journalists want to be able to search for you and find a real, authentic person or brand! Make sure you have your ‚Äėstory‚Äô or USP featured somewhere, and incorporate a basic reference in your bio line if possible. This will not only ensure that your brand has a clear message, but also help to pique people‚Äôs interest when they read about you on your profile or the back of your cards!

Twitter is key

Twitter is a great tool for this task! Find out what journo’s are after by searching #journorequest, follow key journalists and publications you’re interested in and engage with them where appropriate to build a relationship. If you see an opportunity, tweet them!

Pitching to the journalist

Before you call or email a journalist it’s a great idea to create a 200 word pitch. Journalists are very busy and don’t have much time so make your title attention grabbing, then breakdown the story and angle for the journalist, and always finish an email with clear contact details. Journalists hate big picture files cluttering up their inboxes too, so it’s a good idea to include any cards or designs in a Dropbox link.

If it’s a¬†struggle to get your cards featured directly, think about other options¬†too: why not try¬†offering a couple of your designs for photoshoot props – even if it’s only in the background you can still get a credit and/or link to your profile. And if¬†you‚Äôre lucky enough to get a press feature? Make sure to let us know too, so that we can share where possible.

Louise Rowlands is an independent PR consultant: expert on all things PR, Social and Marketing. Find her on Twitter @Loulou300! 

How We Protect Our Creators’ Work

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Copyright and copyright theft is something that thortful takes very seriously! We know how hard you work to come up with those fabulous designs, so we want to help you make sure they‚Äôre in safe hands and aren‚Äôt liable to being downloaded, copied or ripped off ūüôā Here we run you through all the ways in which we strive to protect your work!

All of the images you upload are stored in their original format in a secure location. (It’s top secret Рwe cant even mention it here!) We then create five Рyes, five! Рdifferent versions of the original design at a lower resolution and higher compression level, to be displayed in our mobile apps and on our website. Of course, the resolution used will depend on the device & screen resolution: the image used for an iPhone 4 is a much lower resolution than the image needed for an iPhone 6, but the main thing is that these images are not of a high enough quality to be printed at card-size.

The only time the original high-res image which you upload is used, is over the secure connection to our printers, when a card is ordered.

We have also made sure to disable the ability to right click on an image and save it, to prevent those sneaky people with ulterior motives from copying creators’ designs!

Our technical team are currently working to further reduce the quality of the image that we display on our website and apps too: our aim is to ensure the customer buying the card is satisfied with the quality of the image used (so that they‚Äôre still keen to buy your card!), but still restrict the ability of someone to copy a high quality image. The good news is that as it currently stands any image would be pixelated if printed directly off the website ūüôā

Here at thortful we like to go the extra mile too, so we are also looking to implement a service called Tineye, which is a piece of software that checks all cards uploaded to our platform and informs us if these cards are displayed anywhere else on the internet. This service carries out a search on the web to see if any of our cards are being marketed and sold anywhere else, and therefore ensures that we do not sell work that belongs to someone other than the creator who uploaded it.

Hopefully you’re satisfied with the measures we’ve taken to ensure your designs are protected, but we’re always open to suggestions on how we can improve. Send us your feedback to team@thortful.com and we’ll do our best to make thortful a safe and secure space for you and your work!

thortful Greetings For Wedding Season

We know that thinking of something special and heartfelt to write in a wedding card is often a difficult task, especially when you want it to reflect your particular relationship with the person who will be receiving it. As¬†wedding season is in full flow, we’ve sourced¬†some really great one-line-wishes to get you started: so you can write the perfect thoughtful message in your perfect thortful card!

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FUNNY WISHES

  • “Thanks for the free booze! Best wishes on a long, happy marriage!”
  • ‚ÄúI predict cute babies.‚ÄĚ
  • ‚ÄúYou two make this ‚Äėlove and marriage‚Äô thing almost seem worth trying. Just kidding‚ÄĒyou look so happy, and I‚Äôm so happy for you!‚ÄĚ
  • “Love is all you need‚Ķ stick with that crap and you’ll do great!”
  • “You may be married, but you don‚Äėt have to grow up! Congratulations on your wedding!”
  • “No amount of wishes or luck will protect you from the life of slavery you are about to start as a doting husband. Congratulations!”

WISHES FOR FRIENDS 

  • “Of all the big life events we’ve celebrated over the years, today tops the list. Congrats!”
  • “May you bring each other as much happiness as your friendship has brought to my life — and more!”
  • ‚ÄúCongratulations to the two of you: I’ve never been so excited to inherit a new best friend!‚ÄĚ
  • ‚ÄúYou‚Äôll always remember this day. Hope it‚Äôs even more beautiful and perfect than you‚Äôve been dreaming”
  • ‚ÄúI hope through the years you become even better friends and share every possible kind of happiness life can bring.‚ÄĚ
  • ‚ÄúIt means so much to witness the joy of your wedding day. Congratulations to you both on finding the perfect person to share all your days with.‚ÄĚ

WISHES FOR FAMILY

  • “Lots of love and happiness to you both on this exciting and joyful day for our family.”
  • “I’m so thankful to have a sister/brother/son/daughter like you, and so happy to add be gaining an awesome new brother/sister/son/daughter to make¬†more happy memories with!”
  • “Lots of love to the best sister/brother in the whole world and your¬†new partner for life. May you have a marriage full of love and happiness!”
  • “What a wonderful day for our family, and especially you two. May the joy you feel today last a lifetime.”
  • “Today, we add one more member to our family, and we couldn’t be happier. Best wishes to you both.”
  • “I/we feel so many emotions on this day, but most of all, I’m/we’re happy you’ve found someone wonderful to share your life with. “

GENERAL WISHES

  • ‚ÄúWe‚Äôre thrilled to be celebrating with you! Let‚Äôs get this wedding party started!‚ÄĚ
  • “Here’s a little something to start your life together.” (Use this if¬†you’re including a gift.)
  • “May your wedding day be filled with love, laughter and happiness (not to mention lots of fantastic¬†pressies)!”
  • “Wishing you the best today and always.”
  • “Best wishes for a fun-filled future together.”

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And if you’re still searching for that card that sends the perfect message, take a look at¬†our diverse selection of engagement and marriage cards on thortful.com. Now to enjoy that open bar…happy wedding season!