How to get a press feature for your cards

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If you’re a creative type then you’ll know the power that comes with having people notice your work. Press features are a great way to get your designs in front of customers who are pre-disposed to like them and be keen to buy, as well as making your brand look great and spreading the word about your thortful designs! Here we’ve asked our resident PR expert Louise Rowlands to come up with her top tips on securing some coverage:

Choose wisely

Identify which local press titles would suit your card designs. Who is your target market? What do they read? How are your cards perfect for them? Once you’ve worked this out, find out who you need to be speaking to and put your designs in front of the right people! Who writes/sources stories or features at your key titles? It’s likely to be a reporter if it’s a news story or an editorial or features assistant if it’s a product feature. Do your research and find out what they’re looking for, and how you can connect with this. Work out where you’re most likely to get a feature too (as a story, or a product feature in the ‘shopping’ pages?) and how you can target your cards towards this.

How are your cards current?

How does your card design (or range) relate to the current zeitgeist? Is it for an upcoming occasion? Does it tap into what is on-trend? Journalists want to write about things which are relevant for their audience!

What’s your angle?

The first thing to ask yourself is what makes your design(s) (or you!) stand out, what makes it/them different from all of the other cards out there? Journalists are looking for a hook, so not just a product but a story behind it too. What inspired your design(s)? How have you made your brand unique or successful, how have you changed your own life or that of others? Being a creative person with some good card designs is simply not enough of an angle to be feature-worthy!

Have a presence

Having a thortful profile is not enough – you need to be easy to find across social media, and ideally have a website where you express some personality, and make your brand 3D. Journalists want to be able to search for you and find a real, authentic person or brand! Make sure you have your ‘story’ or USP featured somewhere, and incorporate a basic reference in your bio line if possible. This will not only ensure that your brand has a clear message, but also help to pique people’s interest when they read about you on your profile or the back of your cards!

Twitter is key

Twitter is a great tool for this task! Find out what journo’s are after by searching #journorequest, follow key journalists and publications you’re interested in and engage with them where appropriate to build a relationship. If you see an opportunity, tweet them!

Pitching to the journalist

Before you call or email a journalist it’s a great idea to create a 200 word pitch. Journalists are very busy and don’t have much time so make your title attention grabbing, then breakdown the story and angle for the journalist, and always finish an email with clear contact details. Journalists hate big picture files cluttering up their inboxes too, so it’s a good idea to include any cards or designs in a Dropbox link.

If it’s a struggle to get your cards featured directly, think about other options too: why not try offering a couple of your designs for photoshoot props – even if it’s only in the background you can still get a credit and/or link to your profile. And if you’re lucky enough to get a press feature? Make sure to let us know too, so that we can share where possible.

Louise Rowlands is an independent PR consultant: expert on all things PR, Social and Marketing. Find her on Twitter @Loulou300

Hot Off the Press: thortful in Woman’s Weekly

Woman's Weekly - 3rd August 2016

‘Until now, the only way to customise a greetings card online was to upload a photo or change the words on the template. But new company thortful.com has taken the personalisation to another level, by allowing people to upload a handwritten note. Simply download the app from the App Store and follow the instructions. And unlike its competitors, thortful gives 50p from the sale of every card back to the designer who created it, which means it’s fast becoming the preferred platform for innovative, new talent. So, next time a text message won’t cut it, keep thortful.com in mind as an easy way to get a heartfelt message to a loved one.’

 

Woman’s Weekly Magazine

Circulation: 293,718

Featured on: 3rd August 2016

Hot Off the Press: thortful featured by the Mirror

The Mirror (Online)

1st April 2016

101,686,144

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‘Some April Fools’ jokes are so believable, they backfire slightly on themselves.

That could be said for this joke, which was so well done that people actually thought these pro-Trump greeting cards were on sale.

They were the brainchild of UK company thortful who enlisted the help of top Wisconsin-based graphic designer Todd Rumplan to produce them.

The genius cards included a mock-up of Trump peering over the Mexican border fence, an odd mash-up of Trump’s face mixed with an American eagle and some of his most famous ‘inspiring’ quotes.

They were so convincing, the company said they spent most of the day letting down customers wanting to snap them up.

Not even Todd Rumplan is real- his name is an anagram of the Presidential hopefuls.

A thortful insider said: “They spent much of the day replying to emails from customers who had not realised it was an April Fool!” ‘

The Mirror (Online)

Featured on: 1st April 2016

Readership: 101,686,144

Hot Off the Press: thortful in Staffordshire Living

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‘Edina Monsoon and Patsy Stone (Jennifer Saunders and Joanna Lumley) – our favourite fashionistas – are heading straight to the big screen! Friday 1st July saw the release of Absolutely Fabulous the Movie and to celebrate this marvellous event, thortful has created a range of limited edition Ab Fab cards emblazoned with some well-known words of wisdom and quotes from our favourite anti-role models. The drunken and often terribly relateable quotes will leave you smiling with recognition as we come to celebrate two of British television’s most fabulous women. If you, like us, can’t get enough of Patsy and Eddy’s sweetie-darling antics then head over to www.thortful.com to purchase your very own limited edition Ab Fab card (RRP £2.99 + p&p).

Staffordshire Living Magazine (Online)

Featured on: 5th July 2016

Readership: 100,000

 

 

Hot Off the Press: thortful in the Metro

Metro pic

‘Forget a box of Milk Tray or roses from the petrol station, last-minute gifts can be awesome and thoughtful… or should that be thortful? Select from loads of great hand-written, personalised and bespoke greetings cards crafted by top-notch designers and posted the same day.’

Featured in the:

Metro on 22nd July 2016 (Circulation: 764,716)

Metro Scotland on 22nd July 2016 (Circulation: 122,647)

Metro East Midlands on 26th July 2016, (Circulation: 40,192)

Metro North East on 26th July 2016 (Circulation: 55,333)

Metro North West on 26th July 2016 (Circulation: 105,293)

Metro Liverpool on 26th July 2016 (Circulation: 33,904)

 

Hot Off the Press: thortful featured by OK Magazine

OK Mag Instagram (3)

OK Mag Instagram (2)

 

OK Mag twitter

‘We’re OBSESSED with these creative greeting cards from @thortful – So much talent!’

Featured on:

OK Magazine’s Instagram on 26th July 2016 (Reach: 95,000)

OK Magazine’s Twitter on 26th July 2016 (Reach: 559,000)