Your guide to making Christmas a thortful success!

Xmas plan asset

With the Christmas season already upon us, make sure you’re promoting your thortful cards in order to make the most of the seasonal sales. We’ve got five great tips to help you fly through the festive period and get your cards selling.

1.Plan plan plan!

The key to getting your Christmas merchandising right is planning when to post. Make a schedule, plan some nice posts around your cards and then stick to it. You can even do some research on the best hashtags to use, then pop them onto all of your posts!

2. Time is of the essence

Try to post around once a week, to keep the momentum going, and check what the best timings are to post so as to catch as many followers as possible. Start early, and target those early-bird buyers who are keen to get their hands on your designs, then progress to posts emphasising that ‘the time is now’, and of course close to the time you can make your posts appeal to last-minute buyers and quote the final posting days.

3. Targeted posts

Make sure that your posts are aimed at a specific group or narrowed down from being generally festive in some way. Generic Christmas themes won’t help you to stand out, so try to think about specific niches. Whether this takes the form of cards for a specific relation or family member, cards around a popular theme (think gin or Star Wars!) or simply funny cards which appeal to a particular sense of humour.

4. Hashtag #thortfulchristmas

Get your tags and hashtags right! First of all remember to tag us @thortful and use our Christmas hashtag #thortfulchristmas to let people know where to get your cards. Use as many hashtags as you can on platforms like Instagram – do your research ahead of time and make a list of relevant hashtags to use on every card post, then add individual hashtags which are highly relevant to your design.

5. Fit your posts to our marketing

We’ll be focussing on the following themes for our marketing, so aligning your own posts with ours will help to optimise.

  • Unique cards – it’s much easier for us to promote cards which are a little bit different or unusual
  • Funny cards – humour sells!
  • Rude cards – obviously this ties in with humour, so rude for the sake of it won’t cut it, but cards that use rude humour can work really well.
  • Specific trends and niches: gin, prosecco and booze, cats, dogs, and movie themes (think Star Wars, Elf and Home Alone).

Extra badges to help promote your thortful cards!

By now you’ve probably seen (if not used!) our handy sharing images, created especially so that you can pop your own card designs in and post on social media to promote them. But just in case you want to snap some images of your own to promote your cards, we’ve now created some little badges for you to add to posts, giving your followers the info they need to buy your cards.

Simply download, then use the design/editing programme of your choice to add them to your images. Happy sharing!

Right-click or Cntrl + click to save.

 

A simple badge to pop across your photo:

Find my cards at thortful v1Badge v1 example small

A more compact badge for narrower spaces:

Find my cards at thortful v2Badge v2 example small

A corner badge to pop over the bottom right of your image, with a white banner:

Find my cards at thortful v3

Badge v3 example small

 

Katie signature small

Keepsake Card Sharing Images

Share your designs and let your followers know that they can now send your cards as notebooks with thortful! Simply use the programme of your choice to slot your own designs into the blank space, and share away 🙂

. . .

Just right-click or cmd + click to save, and remember to link through to your profile or the card itself when you share!

 

Notebook card blueNotebook card greenNotebook card orangeNotebook card redNotebook card yellow

 

Happy sharing!

Katie signature small

 

 

Card Sharing Images

Sharing your designs can really help to let your followers know that they can send your cards with thortful! We’ve created some handy, non-occasion based sharing images to help make it easy. Simply use the programme of your choice to slot your own designs into the blank space, and share away 🙂

. . .

Just right-click or cmd + click to save, and remember to link through to your profile or the card itself when you share!

Card blue landscapeCard blueCard green landscapeCard greenCard orange landscapeCard orangeCard red landscapeCard redCard yellow landscapeCard yellow

 

Happy sharing!

Katie signature small

 

 

Chocolate Card Sharing Images

Phone sharing final

 

Share your designs and let your followers know that they can now send a luxury bar of chocolate along with your cards! Simply use the programme of your choice to slot your own designs into the blank space, and share away 🙂

Here are some ideas on how to caption them:

My @thortful cards are now available to send with an amazing choccy gift! Get them here > [Link]

Need a pressie AND a card? The folks over @thortful have got you sorted with my designs available as Chocolate Cards.

A card and a gift in one: Chocolate Cards are new @thortful. 

Be top of the friend/son/daughter list and stand out from the crowd with my cheeky design, now available from @thortful as a Chocolate Card!

Just right-click or cmd + click to save, and remember to link through to your profile or the card itself when you share!

 

Choc cards blueChoc cards greenChoc cards orangeChoc cards redChoc cards yellowchoc cards blue landscapechoc cards green landscapeChoc cards orange landscapeChoc cards red landscapechoc cards yellow landscape

 

Happy sharing!

Katie signature small

 

FREE Father’s Day Sharing Images

Hero small for blog

We’ve created some sharing images to help you promote your Father’s Day cards on thortful, and drive your followers to buy your cards. Right-click or ctrl + click to download them, then use the design/editing programme of your choice to slot your own designs in. Make sure to link through to your profile when you share, and hashtag or tag us too!

If you’re stuck on how to caption them then check out our suggestions below:

Make sure your dad knows how much you appreciate him with one of my Father’s Day designs from @thortful

If you can’t find the right words to tell Dad you love him this Father’s Day then let me help – find my cards on @thortful

Who needs a superhero when you have a dad? Send Dad some love with my card, exclusively available on @thortful

Father’s Day is coming soon! Make sure Dad isn’t disappointed: get this design @thortful

A father is a man who puts photos in his wallet where his money used to be… Show yours some appreciation for all those times he helped you out with this card from my @thortful profile

 

Just right-click or cmd + click to save!

 

thortful Father's Day Card Sharing Image 1

thortful Father's Day Card Sharing Image 2

thortful Father's Day Card Sharing Image 3

thortful Father's Day Card Sharing Image 4

thortful Father's Day Card Sharing Image 5

thortful Father's Day Card Sharing Image 6

Want to post your own image of your thortful cards? Here’s a handy image of the text we’ve used on ours – make sure to pop it on to tell customers where to get their hands on them!

Buy my cards at thortful

Happy sharing! 🙂

Katie signature small

thortful Promotional Assets for Social Media

We’re letting the cat out of the bag early on our upcoming promotion which will be running from Monday 22nd until Friday 26th of August. During the final week in August, we’re going to offer a promotion of 20% off all of our greeting cards!

Don’t fret, your usual 50p royalty per sale will still apply (as is the same with all thortful promotions) because we’re taking the 20% off our end!

We want all of you to get the absolute most out of what we’ve forecasted to be a winning offer for our customers, so we’re going to open up the sale a few days early exclusively to you, your friends, family and fans on social media. We’ve even created some snazzy social media assets for you to use on your social media accounts to help spread the word, so make sure to use them to promote your cards!

A few pointers from the thortful marketing team:

1. Your audience, your profile!

Don’t forget to include a link directly to your thortful profile. (Note: if you haven’t customised your thortful URL yet then make sure you do! Just go to “edit profile” and click the link sitting under your profile name and location.)

2. Code, code, code!

Re-quote the promo code “AUGUST20” in the copy of your post. The offer is for 20% off every card, site-wide! The code has to be entered at checkout and applies only to the card price (P&P will still apply as normal!).

august20-code

discount-code

3. End date

Keep the expiry date of Friday 26th of August in mind in case you get asked. Orders placed before 2pm on this date will be dispatched on the same day and delivered via 1st Class (expected delivery of Saturday 27th).

Important: As this weekend is a Bank Holiday, any order placed after 2pm on Friday will have an estimated delivery date of Wednesday 31st of August.

4. Add and tag us!

Don’t forget to add thortful on your social channels and of course, tag us in your posts!
Facebook: thortful
Twitter: @thortful
Instagram: @thortful

5. Be mindful of correct sizes.

Take note that landscape assets are suitable for Twitter and Facebook, whilst the square assets can be used on Instagram and Facebook.

Design: Dark Blue Flowers

Design: Light Blue Flowers

Design: Watercolour Splatter

 

TO DOWNLOAD: Just click on the image you want, and when it opens, right-click and select ‘Save image as’ to save to your computer. 

Starting out and getting seen: 4 top tips for thortful success!

So you’ve created your account, customised your profile, and uploaded some fantastic card designs…but what now?

As with all new creative ventures, getting your thortful cards in front of the right audience will really help to ensure they are a success, especially if you’re starting your design career from scratch. Read on for our top tips to make sure your cards get seen by the right people and start to become the bestsellers they’re meant to be!

Tell your friends!

Tell your friends!

1. Start with who you know

The best place to start is with your pre-existing network of superfans: friends and family! They’re already your biggest supporters, and your cards are giving them a way to send beautiful, unique designs made by someone they truly care about – you!

It’s not just friends and family that can help you out here though: past clients or colleagues, old teachers, your hairdresser or even the postie! Anyone you know (even if an acquaintance) will already be a ‘warm connection’ for you, so will be more likely to be interested in your cards.

Chat to them in person, and try to make it personal by telling your story: where did your inspiration come from? Make sure to ask their opinion whilst you’re at it too – it will give you valuable feedback and give them a sense of being involved with the designs themselves, which will mean they’re more likely to tell their friends about them or buy them themselves!

Engage an influencer

Engage an influencer

2. Approach an influencer

Write down a hitlist of people who could really help you if they see how great your cards are. They might be people with strong social networks or an engaged audience which might be interested in your cards: bloggers are a great place to start, as they have dedicated followings who they can influence.

But how to identify these people? Maybe your cards feature some cute kittens, so you might want to approach a cat-themed magazine to feature them, or perhaps your cards show some Star Wars characters and might be worthy of a mention in a fan group’s newsletter?

These people won’t necessarily be too easy to get on side, so you need to think about how you can convince them. This is a matter of playing to their interests! What will they get out of featuring your cards? Will it interest their audience? An endorsement from an influencer could be just the thing to kick-start your sales, so get chatting!

Get social

Get social

3. Get social

Identify which social network best suits your potential audience and work to develop your following! Whilst Twitter is great, people often find that their posts can get lost in all the noise, whereas Instagram can be a great way to showcase your cards and pique a potential customer’s interest whilst remaining authentic to your brand!

Make sure you’re posting quality content by sharing and re-sharing things which will interest your audience. Behind-the-scenes and ‘work in progress’ imagery works really well for creatives, so give your followers an insight into who you are and how you design.

Share your cards themselves! No-one wants to be spammed with sales posts all the time, but if you’ve uploaded a new design, or have a card for an upcoming occasion, perhaps a new collection, this is a great way to create a buzz around the launch of your thortful collection.

Send your cards

Send your cards

4. Send your cards!

Of course, if you don’t, then how can you ask anyone else to? But more importantly, once someone sees the quality and uniqueness of your card design in their own hands, they’re ten times more likely want to send them to their network! Send your cards to business contacts, bloggers, even your aunt on her birthday: the more you can send, the more people you’ll convince.

Do you have any tips for getting started and getting seen? Share them with us here or tweet us 🙂

Post adapted from Red Lemon Club.