12th May 2016 Shannon Kovacs

The New Instagram Design EVERYONE Is Talking About

Obsessed with that little photo-sharing app we like to call Instagram? Us too, in fact we may go as far as saying, addicted. 

Screen Shot 2016-05-12 at 14.04.57

You may have noticed yesterday that Instagram had a major design overhaul and it was met with a lot of chatter on the internet.

Some compared the new logo to a Powerpoint colour palette, others were outraged that the recognisable brown camera logo had disappeared full stop (R.I.P), and then there were those who were excited about the much-needed update. (Us!)

It wasn’t just the logo which had a jazzy makeover! Click into the app and gone was the usual blue text, and in its place a sleek monochrome design.


We’re creatures of habit and don’t like change, but Instagram needed a new look and feel. After all, they were making big changes to their algorithm (your feed will start being ordered into posts/users you engage with the most, instead of chronologically!), so why not shake things up with a fresh layout?

In a blog post released yesterday, Instagram stated, ‘The new icon represents a simpler camera and the rainbow lives on in gradient form…The simpler design puts more focus on your photos and videos without changing how you navigate the app.

‘Our updated look reflects how vibrant and diverse your storytelling has become.’

If you use Instagram’s other apps including, Boomerang and Hyperlapse, you’ll have noticed they too have undergone major design changes.

Whilst we can stomp our feet and demand that Instagram return to the old design, that ain’t gonna happen, so we may as well embrace this refreshing change.

Use the new design to really think about how you curate your content. See it as an opportunity to potentially overhaul your personal page! Perhaps you want to try testing out a new colour scheme, or you may evaluate the type of posts which aren’t receiving any engagement.

Shake it up a bit! Experimenting with different functions within the app could work wonders for you engagement-wise and could get people talking about YOU!

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