12th November 2015 Tereza Litsa

Wanderlust and typography with Adam Vicarel

If you’re struggling to get through the day, it may be a good idea to have a look at the creative typography of Adam Vicarel, an artist, designer and traveler who created an ideal Instagram feed for anyone looking for an adventurous boost. His work gives you the right motivation to seize the day and he might even inspire you to plan a trip during the weekend!

1) When did you start as a designer?

I started in 2011 right after I graduated college. I got a job in southern Ohio designing t-shirts for a company called Rokkitwear, and I was ultimately hired by their mother company, Touchstone, and I did everything from branding, apparel design, and product design to web, UI and marketing campaigns. I was pretty mediocre at all of it, but I had a strong work ethic and an even stronger drive to improve.

2) How do you find inspiration?

I try to find my inspiration from as many places as possible. Namely, not inspiration sites. I most often find myself getting inspired or having ideas when I’m just talking to people; I’m very extroverted–I thrive on human interaction, and I often connect the dots between obscure references, conversations and quotes. I also constantly find myself coming up with some of my best ideas when I’m in the midst of a long hike in the mountains, or while I’m climbing, skating or snowboarding.

Wanderlust and typography with Adam Vicarel

3) What’s the best way to feel creative?

I wake up most of the days between 430/530 am. I’m up before my roommates, the sun and the birds. I make a strong cup of coffee and I’m up in my studio within 15 minutes of my alarm going off. These first few hours (until about 8 or 9) are the most organically creative and productive hours of my day. I used to be a night owl, up until between 1/3am every night, but SeanWes told me to become an early bird. It’s been one of the best career decisions I’ve made. Also, for me, traveling is an essential resource for my creativity. The experiences shared with locals in different cities, states and countries are eye opening, rejuvenating and help my thinking stay fresh.

Wanderlust and typography with Adam Vicarel

4) Do you have any personally favourite project or post you did?

I think my favorite piece I’ve done was the Be Fearless mural (full project is also on my website) for Spin, a design agency in Denver. It was the second mural I’ve ever done and it turned out almost exactly how I wanted it; I’m very proud of that piece.

Wanderlust and typography with Adam Vicarel

5) You seem to take great photos while traveling, is that part of finding new ideas to create?

Kinda. I also just love photography. It’s never possible to fully capture a “moment” in a photograph. The smells, sounds and feelings evoked by the nature around you and the company with whom you share the moment with will never be fully understood in a single photograph; however, a photo is a great reminder of those moments.

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6) What’s your favourite quote to live life every day?

I don’t have a specific quote I live by. I do, however, try and live by the idea that everyday is a workday and a play day. No day is a “weekday” nor is any day a “weekend.” If I wake up on Tuesday morning and the mountains just got hit with 9inches of powder I won’t feel guilty about going riding all day! On the contrary, I may find myself working from a coffee shop for the better part of a Saturday or Sunday while most of my homies are out having beers. This approach to “work” enables my design, inspiration, and processes to function organically and rarely be forced.

Wanderlust and typography with Adam Vicarel

Wanderlust and typography with Adam Vicarel

Check Adam’s work on his site, while you can also follow him on Instagram.


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